Research

Why grateful patients donate

    Why Grateful Patients Donate

    Hospitals’ philanthropic outreach to patient prospects still misses a large share of actual donors and interested prospects, despite widespread access to data from wealth screening and health care utilization.

    To help development teams better understand and connect with grateful patients, the Philanthropy Leadership Council conducted a national survey of nearly 2,000 patients and their family members. Survey respondents described themselves, their care experience, and their gratitude for care—including financial donations. This patient perspective sheds new light on prospect identification, service inflection, and follow-up outreach strategies.

    Download the full report to learn how actual patient experiences and preferences compare to current grateful patient strategies.

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