Toolkit

Covid-19 Vaccine Communications Readiness Assessment

    As vaccines become more widely available to the general public, provider executives and their teams must develop strong Covid-19 vaccine communication strategies that share new information to the public, anticipate and address patient concerns, encourage vaccine uptake, prioritize equity, and address root causes of vaccine hesitancy and skepticism.

    Use this guide with internal and external stakeholders to facilitate dialogue and develop your vaccine communication strategy. The readiness assessment covers topics including:

    1. Patient navigation and prioritization
    2. Public health messaging
    3. Equitable access
    4. Hesitancy and mistrust

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