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Follow six tactics to avoid common pitfalls

Successfully deploying midwifery care,whether as part of a dedicated birthingcenter or as an addendum to atraditional labor and delivery unit, canbe challenging.

To reap the full benefits of a midwiferyprogram, providers should formalizethe role of the midwife and generatesufficient service utilization bydeploying six key tactics:

1. Engage stakeholders up-front to garner buy-in (p. 12)
2. Delineate clinician roles to preempt turf wars (p. 13)
3. Perfect risk management to ensure patient safety (p. 14)
4. Hardwire care continuity to maximize ROI (p. 15)
5. Educate the community to address misconceptions (p. 16)
6. Deploy targeted marketing to achieve volume potential (p. 17)