Alternative Birthing Programs: Tactics for Launching Midwifery Services

    As birth rates stagnate and competition for labor and delivery volumes increases, planners must reassess their obstetrics services and consider alternative birthing programs. One way to attract new patients and revitalize offerings is by giving women the option of midwifery care.

    This white paper shares tactics to launch a successful midwifery program and overcome common pitfalls.

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