How to Earn Donors in a Market That’s Leaving Hospitals Behind

    How to Earn Donors in a Market That's Leaving Hospitals Behind

    According to Giving USA, philanthropic contributions to the overall health sector increased by almost 50% between 2012 and 2017. During that same period, contributions to hospitals and health systems—a component of that sector—grew by only 17%. The implication is alarming. While U.S. donors are increasingly interested in health-related causes, that interest is not benefiting hospitals and health systems.

    This report sheds light on these macro-level forces and their impact on a hospital’s overall case for support, before proffering a new narrative tool—the “impact advantage”—for philanthropy leaders to reposition their organization as the health charity of choice in their marketplace.

    Log in to access this content

    Log in

    Don't have an account? Learn about membership benefits

    Have a Question?


    Ask our experts a question on any topic in health care by visiting our member portal, AskAdvisory.

    Cookies help us improve your website experience. By using our website, you agree to our use of cookies.