If you've ever wondered how far patients will travel for surgery, you’re asking the wrong question. Instead, ask how you can motivate them to bypass more conveniently located competitors.
We surveyed nearly 2,500 consumers to see how patients prioritize care attributes when they need surgery. Specifically, we wanted to understand their care factor preferences, how they evaluate surgical care options, and if their preferences vary by surgical acuity and demographics characteristics.
This briefing includes five key insights from our Surgical Care Consumer Choice Survey results, so you can understand the travel-related trade-offs consumers make when seeking surgical care.