The future of primary care

How segmentation, technology, and competition are reshaping the front door of the delivery system

The Future of Primary Care

At a glance

As payers, policymakers, and new market entrants focus on primary care innovation, providers are facing a rising tension between the market's demands on primary care and the industry's ability to deliver against those expectations. This research report explores the factors driving primary care transformation and outlines three imperatives for meeting the market's demands.

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Take a closer look

Growing physician and consumer discontent with primary care are inviting new competitors into the market. Players such as ChenMed, One Medical, and Iora Health—among countless others—have developed different-in-kind models that appeal more directly to both patients and physicians.

While growing competition has pressured incumbents to strive for incremental improvements in access and experience, it is the more recent focus of both public and private payers on primary care that is poised to drive large-scale transformation. The federal and state governments, along with private payers and employers, are betting on primary care as the critical lever to controlling health care spending writ large.

But while expectations about the potential of primary care have perhaps never been higher, many markets are struggling with shortfalls of primary care physician supply, creating a tension between the market’s demands on primary care and the industry’s ability to deliver against those demands.

This report examines the key drivers of primary care transformation and outlines three strategies for evolving the primary care landscape to meet stakeholder demands while also ensuring sufficient supply.

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