April 23, 2021

Around the nation: Google launches certification process for health insurance advertisers

Daily Briefing

    Google on Wednesday announced a new certification process for health insurance advertisers that will restrict advertisements on its platform to government exchanges, first-party providers, and licensed third-party brokers, in today's bite-sized hospital and health industry news from California, Connecticut, and Ohio.

    • California: Google on Tuesday announced a new certification process for health insurance advertisers that will restrict advertisements on its platform to government exchanges, first-party providers, and licensed third-party brokers. Under the new certification process, health insurance advertisers will need to provide documentation showing they're allowed to sell health plans—including Medicare, individual, and short-term plans—under state law. Google said advertisers can apply for the certification beginning on May 3, and if they don't complete the certification by June 2, they will no longer able to run ads (Fischer, Axios, 4/20; Drees, Becker's Health IT, 4/20).
    • Connecticut: Cigna is working with Access2Care, its transportation vendor for Medicare Advantage beneficiaries, to help older Americans get access to Covid-19 vaccines. Under the program, more than a half million customers in 23 states will be eligible to receive four one-way trips of up to 60 miles each way to get a Covid-19 vaccine (Lagasse, Healthcare Finance, 4/20).
    • Ohio: Cincinnati Children's Hospital Medical Center on Tuesday announced president and CEO Michael Fisher will retire. Fisher, who's been with Cincinnati Children's since January 2010, said he will serve as CEO until his successor has been named and onboarded, which is expected to occur by the end of the year (Gooch, Becker's Hospital Review, 4/20; Engel, Cincinnati Business Courier, 4/20).

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