Report

1 minute read

4 ASC purchaser archetypes — and how to engage with them

The ambulatory surgery center (ASC) market is rapidly expanding, but suppliers and service providers aiming to partner with ASCs must understand the diverse organizations that make up this market. We’ve broken down ASC purchasers into four archetypes, providing financial, operational, and strategic considerations to tailor your offerings and maximize your success in this booming market.

Ambulatory surgery centers (ASCs) are a major player in today's surgical market—and their share of surgery volumes is increasing. Suppliers and service providers have taken note of this trend but have found a highly fragmented market in which purchasing processes and needs vary widely. Suppliers aiming to partner with ASCs need to understand the nuances of different types of freestanding sites to provide differentiated products and services for this increasingly important customer base.

This report provides insight on how three key types of ASCs approach purchasing, operations, strategy and financial management. It also provides recommendations for what manufacturers should consider when partnering with each ASC archetype.

Who should use this report: Organizations that partner with, or plan to partner with, ASCs — including suppliers, distributors, group purchasing organizations, and other service providers.


SPONSORED BY

INTENDED AUDIENCE
  • Digital health
  • Medical device
  • Professional services

AFTER YOU READ THIS
  • You'll understand how four common ASC archetypes differ in the way they purchase supplies and services.
  • You'll be able to adjust how you communicate the value of your products or services based on ASC ownership.
  • You'll discover considerations for partnering with each ASC archetype.

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