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Check out three key ways the medical affairs function is evolving and why you should account for them in your organizational model.

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3 customer trends medical leaders need to know
Across the last year, Advisory Board spoke with 50+ medical and HEOR executives, as well as 100+ decision-makers across the health care ecosystem to understand the impact of key trends and market disruptions. Through these conversations, we identified three trends that are influencing customers’ decision making and impacting how medical leaders should approach 2021.

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Four forces changing priorities for medical leaders in 2021
2020 was an unprecedented year for health care. Covid-19, the economic recession, the U.S. presidential election, and the boom in virtual care have already had a significant impact on customers.

Check out the 4 forces that are changing priorities for medical leaders in 2021.

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