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Continue LogoutMemory care costs the healthcare industry billions of dollars each year, and costs will only rise as the population of older adults grows. But it will take large-scale changes to our healthcare system and reimbursement modes to manage those patients and lower costs. In lieu of those changes, we offer three opportunities in the memory care patient journey that increase collaboration amongst stakeholder to improve outcomes and sustainably care for these patients.
Memory care is the specialized care for people with Alzheimer's or dementia that promotes safety, structure, and routine to lower stress. It can take place in a clinical, residential, or community environment.
Dementia is a general term for loss of memory, language, problem-solving and other thinking abilities that are severe enough to interfere with daily life. Alzheimer’s disease is a degenerative brain disease and the most common form of dementia, making up 60-80% of cases. Additional dementia forms include vascular, Lewy body, and frontotemporal (including Huntington’s disease).
There are four core services of memory care from the patient perspective:
1. Consultation
2. Diagnosis
3. Treatment/Care management
4. Caregiver support
An aging population and rising disease prevalence are driving the growth for memory care services. There continues to be an uptick in age-associated cognitive impairment like Alzheimer’s disease and other dementias as the majority of the Baby Boomer generation ages. In 2020, 6.1M Americans had a diagnosis of Alzheimer’s disease. In 2030 that number is estimated to reach 8.5M and in 2040 jump to 11.2M. These numbers are likely an underestimation of the patient population, because dementias are notoriously difficult to diagnose — current estimates indicate that only a quarter of the estimated total patient population for Alzheimer’s disease has a diagnosis.
Once diagnosed, memory care patients present unique clinical and financial challenges to the health care industry. Health care costs skyrocket when someone is diagnosed with dementia. Additionally, those with Alzheimer’s and other types of dementia experience a myriad of health-related problems including cognitive impairment, behavioral issues, difficulty swallowing, immobility, falls, infections, and increased risk of death that require more interactions with the healthcare industry. More than 85% of people with Alzheimer's have one or more chronic conditions, again increasing health care costs for these patients.
The financial burden of the growing population of memory care patients will be felt across the healthcare landscape. Federal spending will continue to increase as the Baby Boomers age, because Medicare spends an average of $23,000 a year for a patient with symptomatic Alzheimer’s compared to about $7,000 for those without the disease. Advisory Board’s own estimates are that MA plan spending on memory care patients will increase by 50% over the course of the 2020s alone for the same reason, from roughly $7.5B in 2019 to $15B in 2030.
The increasing financial burden will not be borne by payers alone. Most of the care for memory care patients comes from informal caregivers rather than the healthcare system. Caregiving also creates or aggravates health problems for caregivers, because more than a quarter of dementia caregivers delay or neglect their own heath. This leads to increased healthcare costs due to caregiver burden.
Despite the growing demand for memory care and the significant cost of these patients, the healthcare industry has not invested much in this space outside of the search for drugs that can address the underlying causes of these illnesses. Even with the billions of dollars spent by the life sciences on the search for these treatments, however, it appears unlikely that there will be a breakthrough pharmacological ‘cure’ for memory care illnesses soon. In lieu of an effective medical intervention to slow the progression of these diseases, cross-stakeholder collaborations will remain the most powerful tools to address the social and financial difficulties associated with this population. As these financial and social difficulties grow with the aging population, they must be matched by an increasing openness to creative collaborations between senior care organizations. We flag a few of the most promising of these later in this work, but you can find a more thorough discussion of potential cross-stakeholder collaborations in memory care here.
The US healthcare system has struggled to develop effective and sustainable interventions for memory care patients because these illnesses pose particularly intractable medical and social challenges. These “hard truths” are often cited as the reasons why the healthcare industry cannot make progress. Our research found that there are opportunities to improve memory care, but it begins by acknowledging the current reality.
1. There is currently no cure for memory care illnesses, and one does not seem likely in the next 5-10 years
While there are many pharmaceutical treatments in development, most target the symptoms of Alzheimer’s and dementia rather than the root causes that would prevent cognitive decline. Most are unlikely to make it to market anytime soon—historically, Alzheimer’s drugs have had a 99% rate failure in human trials. Those that do make it to market will face increased scrutiny from payers who will look for real-world, post-market evidence of the treatments’ effectiveness before supporting them.
With no cure or long-term treatment currently available, the care pathway for dementias relies on behavioral interventions and lifestyle modifications. Not only are these interventions heavily caregiver-dependent, but they are neither cost-effective for the patient nor do they slow the progression of symptoms. This means that many patients are unable to implement these changes and end up in the hospital, which in turn accelerates their cognitive decline.
2. Informal caregivers and providers bear most of the financial burden of memory care
Most of the support provided to memory care patients falls on their informal care network due to the high cost of formal caregiving for these demanding patients combined with the relatively low reimbursement rates from CMS for inpatient and at-home dementia care. This makes dementia care heavily dependent on both paid and unpaid caregivers, but the numbers of both are declining relative to the growing population of older adults as birth rates decline and immigration slows.
Many older adults with advanced dementia eventually end up in an assisted living facility, a memory care center, or a state hospital. However, these facilities are also experiencing workforce shortages due to staff retention challenges and turnover that is quite high. Those that can retain staff continue to struggle with what they experience as insufficient levels of reimbursement relative to the time and effort required to support this high needs population.
For more on the senior care workforce, read our state of the post-acute workforce.
3. Effective memory care requires consistent behavioral health interventions
One of the most unique–and disturbing–experiences for those with dementia is the erosion of their sense of self. The symptoms that arise from that experience create changes in patient behavior that both they and their caregivers report to be one of the most challenging aspects of the disease.
As core aspects of the patient’s experience of themselves change, dementia patients may lose their sense of self-worth, feel depressed, or become withdrawn or agitated. Behavioral health interventions for patients and caregivers have proven to be highly effective at lowering the rate of hospitalization for patients and burnout among caregivers, but the cost of one-on-one behavioral health interactions is often financially burdensome for both and difficult to find.
4. There are cultural and financial barriers to early detection of dementias
Fear and stigma around Alzheimer’s and dementia stems mainly from a lack of understanding about the disease, though there are also underlying ageist beliefs surrounding memory loss. These cultural misapprehensions often prevent people from seeking medical support for their symptoms, which in turn leads to the general underdiagnosis of the overall dementia population. Plus, it can be an emotional burden for a dementia patient to know that they have the disease given the lack of a cure. Avoiding, or not receiving, a diagnosis prevents dementia patients and caregivers from accessing the proper care that comes with a diagnosis.
Providers–PCPs in particular–are often reluctant to conduct routine, pre-symptomatic screenings for memory care diseases because they struggle to be fully reimbursed for these time-consuming diagnostics. Although some PCPs have developed creative coding and organizational approaches that enable them to break even on these screenings, most experience the current reimbursement levels for early detection of dementia to be financially disadvantageous.
Although these hard truths have combined to make memory care a difficult space to innovate within for all stakeholders involved, there is ample room for improvement, especially for greater cross-stakeholder collaborations.
In the following we give an overview of the opportunities to inflect change along the patient memory care journey and highlight the stakeholder interventions that we believe are most impactful for combining cost savings and quality of life improvements. We focus on three moments in a patient’s journey:
More early detection of memory care issues is one of the biggest areas of opportunity for improvement in the memory care space. However, the financial disincentive for early detection of memory illnesses has resulted in many individuals with memory disorders never receiving a diagnosis—or they are diagnosed late in the disease’s progression. This is particularly true for dementia, where studies show that 90% of older adults with symptoms consistent with the disorder have not received a formal, medical diagnosis. Provider commitment to early diagnostic screening currently depends on their creativity around coding and care team management, given the high cost of diagnostic technologies (like CT and PET scans), the labor time required to properly screen patients, and the low levels of payer reimbursement for early screening.
Early diagnosis and intervention are emerging as key priorities for lowering the cost burden of dementia and Alzheimer’s care. Diagnosing patients earlier and more accurately could save almost $8 trillion in medical and care costs over the coming decades. Early detection of symptoms can help healthcare providers develop care management plans for brain health that could delay the progression of the disease and improve quality of life, while MA payers could save up to $15M through early detection.
5 ripple effects of better memory care
Currently the diagnostic process for Alzheimer’s and other dementias is complex, costly, and capacity-constrained. In this piece, we predict five major ripple effects that would occur following the implementation of accurate, cost-effective, and widespread screening for memory care disorders.
Given the lack of a proven, effective pharmacological intervention to treat the progression of memory care illnesses, clinical trials play an outsized role in the memory care patient journey. Clinical trials provide access to potentially effective treatments for patients and can provide an important source of revenue for memory care clinics.
This makes the typical challenge around clinical trials–finding sufficient patients in a demographically-representative mix–a particularly acute one for memory care patients and manufacturers of these drugs. The opportunity to improve clinical trials requires better cross-stakeholder collaboration by supporting memory care patients in their efforts to locate resources (like transportation and childcare) that would allow them to participate in clinical trials, to enable providers to catch more memory care patients earlier in their journey, and to improve health equity by recruiting more representative clinical trial populations.
Raising awareness of which clinical trials are appropriate and available to patients is one of the most impactful actions stakeholders can take to increase patient access to this resource. The burden of navigating available clinical trial resources typically falls on patients and caregivers, which has led to an uneven distribution of patients willing and able to participate. Manufacturers should use resources available on the National Institute of Aging’s website to help them reach out to underserved communities, as well as collaborate more closely with PCPs in underrepresented communities to raise awareness about memory care clinical trial resources.
Although greater awareness of clinical trial resources among underserved communities is essential, awareness alone will not be sufficient to overcome the lack of proper population representation in clinical trials. Most clinical trials require participants and their caregivers to come to a site on a regular basis during the work week, which may not be feasible for those in more rural areas or for caregivers who need to work. Providers and manufacturers should collaborate with each other and community resources to create more delivery centers or update protocols so local providers can assist with delivery.
The pipeline for dementia and Alzheimer’s treatments
In this piece we examine the state of the memory care drug pipeline to determine the likelihood of a paradigm-shifting pharmaceutical product hitting the market in the next 5 years. We also explore what the effects of the pipeline analysis are for drug manufacturers in this space, and how they can leverage cross-stakeholder relationships to better position themselves for success in this difficult market.
Alzheimer’s and dementia disease management is the biggest and longest lasting part of the care journey, taking patients from post-diagnosis through the end of life.
In many situations, a confirmed diagnosis and care plan is only possible once a patient sees a neurologist. However, there are often long wait times to see a specialist, driven by an increased number of patients who need to be seen for neurodegenerative diseases coupled with an overall shortage of neurologists available. This can place even more stress on a patient who is already facing a challenging diagnosis about a disease that is progressive and requires interventions as early as possible to manage cognitive decline.
Additionally, Alzheimer’s and other dementia patients often have significant behavioral health symptoms associated with their disease—some as a result of disease progression and others as side effects from various medications. These are often the most distressing symptoms of the disease and require specialist intervention. However, there is a shortage of behavior health workers, which results in unnecessary hospitalizations of these patients and adverse health outcomes. Progressive plans and providers are currently experimenting with more integrative coordination between behavioral health workers and benefit design that can help bring effective and consistent behavioral healthcare to these patients and their caregivers.
Disease management also depends on an ever-increasing amount of caregiver support. As already mentioned, there is a decline in the number of available caregivers and an increasing number of patients who will need support. The biggest issue for unpaid caregivers is how the act of caregiving pulls them from the broader workforce, which is a burden that falls disproportionately on women and people of color. Unpaid caregivers take on an increasing burden for systemic reasons: there are simply not enough paid caregivers to support the aging population, and paid caregiving is too expensive for many patients to pay out of pocket in the absence of full payer support.
Alongside caregiving, another financial burden for patients in the mid- and later stages of their disease management is the cost of residential life, particularly if the patient moves to a senior living facility. Most of the expense of senior living facilities falls on patients and their families, which means that many who would benefit from residential innovations (such as approximating their normal daily functions or technology to help with the behavioral health impacts) don’t have access to them or are required to spend down their assets until they qualify for Medicaid assistance to pay for them. Instead, they remain at home without the necessary supports, which can speed up cognitive decline if they are socially isolated or struggle to maintain their social determinants of health.
Despite these challenges, there are a few ways to make disease management a little smoother:
6 partnerships to watch in memory care
Memory care has proven to be a challenging area for many stakeholders to work in. And in lieu of any pharmacological treatment, cross-stakeholder collaboration remains the best tool the health care industry has to improve the way we provide memory care in this country. Better collaboration between stakeholders could not only improve the quality of life for patients, but it could also promote early intervention and prevent unnecessary hospital and ED utilization as the disease progresses.
The number of older Americans with dementia will continue to steadily rise over the next decade, while there appears to be little chance of a transformative therapy emerging during that period. The increasing financial and social burden of this growing population can only be effectively met through more integrative collaborations among senior care stakeholders. Some of the more promising cross-stakeholder collaborations are:
1. Increased investment by life sciences and plans into effective, affordable early detection for PCPs
One of the biggest structural challenges in the memory care space is the lack of pre-symptomatic detection of dementias, which limits the pool of potential clinical trial participants for dementia researchers while adding to the unanticipated costs for MA plans. Some life science organizations that are heavily invested in dementia therapies have begun to invest in more cost effective, early detection blood screens but payers have been slow to increase financial support for providers to conduct these diagnostics. As the price for early dementia screening technology continues to decline it will be in the interest of payers, especially MA plans, to increase provider reimbursement for their use.
2. Tailored benefit design around greater behavioral health and SDOH support for memory care patients
Reducing hospitalizations and ED use among memory care patients is one of the most powerful ways to lower the overall financial burden of this population on senior care stakeholders. Two interventions have been proven to be particularly effective in this effort: increasing behavioral health interventions for patients and their caregivers, as well as helping memory care patients maintain a healthy living environment in their homes. As the percentage of senior care organizations participating in risk arrangements continues to grow there is an incentive to shape benefit design around greater resources for behavioral health and SDOH interventions for these patients, which should save risk-bearing organizations money downstream.
3. More transparent communication between drug manufacturers and payers
Given the long history of disappointment around memory care drugs that treat the causes of these illnesses, it will be essential for manufacturers to demonstrate real-world evidence of their efficacy in order to convince payers to support them. This means that clinical trial results should be treated by both parties as a steppingstone toward gathering sufficient evidence of positive outcomes, and that payers and manufacturers will need to be more transparent about off-label evidence gathered during both the clinical trial and early post-market moments. Outcomes-based agreements could also be helpful here to help manage payer reluctance.
For additional information about caring for an aging population, check out www.advisory.com/seniors.
Explore the collection of resources that our team has developed to help you understand how the industry is currently caring for older adults (ages 65+), why change is essential, and how industry stakeholders can collaborate to build a better care model for seniors.
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