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Continue LogoutHealth systems around the world are experiencing a simultaneous increase in demand from a growing, aging patient population and a decrease in staff supply and bed capacity. In response, governments and health systems are shifting access points away from the hospital campus to alternative settings that promise greater scale—and they plan to increase these shifts in the coming years. Without a centralized, coordinated approach to shifting services to alternative sites or modalities, health systems risk a future service portfolio that consists of a bloated or duplicative set of access points that increases variation, drives up costs, and worsens access, experience, and quality.
West Moreton Hospital and Health Service (HHS) is a public health system with one 350-bed hospital and four rural community sites in Queensland, Australia. West Moreton HHS services the fastest growing region in Queensland, with a patient population projected to increase dramatically from 312,000 today to 588,000 by 2036.
Since launching their virtual care strategy in 2016, West Moreton HHS has moved several services from in-person-only to virtual or hybrid options. To operationalize their strategy, they created a blueprint that they follow for each shift. West Moreton took a centralized approach to deciding on and implementing site-of-care shifts that ensures all new care models are sustainable and not duplicative. The three steps in West Moreton's process are detailed below.
Since 2016, West Moreton HHS has launched seven virtual programs that shift in-person care to digital platforms using RPM technology, using the blueprint to implement each. This has enabled the system to mitigate capacity pressures by reducing preventable hospitalizations and bed days for multiple cohorts of complex patients.
In 2016, West Moreton HHS began exploring virtual solutions to unsustainable demand pressures from their growing and aging patient population. That year, they entered a first-in-Australia partnership with Philips to launch MeCare, a longitudinal virtual chronic disease management program for multi-morbid patients. Since then, West Moreton HHS has launched six additional programs on the Philips platform to meet rising demand from other subsets of complex patients by keeping them out of the hospital. They plan to continue shifting other services onto the Philips platform.
To operationalize their strategy, West Moreton HHS created a blueprint that they could follow for each care shift by centralizing and standardizing the process through which they identify, pursue, and launch new care models. By adopting a Center of Excellence model and centralizing institutional knowledge on how to shift patients to new care sites, West Moreton HHS continuously improves its ability to respond to new pressures on capacity.
Here are the three steps West Moreton HHS used to create a blueprint for shifting services to alternative sites:
Before operationalizing new care models, organizations must develop a framework for vetting proposals to ensure all care shifts meet mission-critical goals and priorities. Doing so will ensure a coordinated approach to shifting sites of care and a carefully curated service portfolio.
To keep all investments tied to their goal of achieving sustainability, West Moreton HHS created a three-pronged decision-making guide to vet new proposals. This framework forces leaders to scrutinize potential shifts to ensure that they align with the health system’s goals.

Leaders greenlight proposals for new virtual care models only if they support at least one of the following three goals:
A decision-making framework such as this ensures that organizations are investing resources into programs and services that will help them address their most urgent priorities.
A go-to guide for greenlighting new care models also enables organizations to respond to sustainability pressures more efficiently. Having a list of criteria that every new care model must meet allows them to deny or approve (and then establish) new models faster.
Once organizations make site-of-care shifts a mission priority, they can identify and act on opportunities to shift services to alternative settings. West Moreton took a centralized approach to identifying and implementing these opportunities. They replicated a Center of Excellence model wherein a centralized team of non-clinical staff function as “site-of-care shift experts.”
This centralized team, called the Virtual Support Team, consists of a core group that reports to executive director of rural and community services. It includes an administrative support worker, a project manager, a business analyst, and an IT architect. For each care shift, the Virtual Support Team partners with an executive sponsor and a clinical lead champion from the unit where the shift is happening to embed new care models.
The Virtual Support Team specializes in the following areas:
Assigning ownership of site-of-care shifts to a dedicated group allows the staff on the team to deepen their expertise over time. This creates an institutional knowledge-base that West Moreton can tap into for any new care shift opportunity. Having a single team manage site-of-care shifts enables the system to consistently get better at proactively responding to demand pressures.
This highlights how every piece of West Moreton’s site-of-care shift strategy is thoughtfully constructed in response to current and future threats to the system’s sustainability.
After organizations identify and greenlight an opportunity to shift a service to a new site or modality, the last step is embedding and launching the new pathway. Rather than adding a virtual alternative to an in-person service, which would duplicate access points and increase costs, West Moreton instead works with clinical teams to reconfigure existing in-person pathways to become either fully virtual or hybrid pathways, depending on the proposed care model. This ensures that all new models are sustainable and scalable.
The process of reworking existing care models is a collaborative effort between the Virtual Support Team and the clinicians on the unit where the care shift is happening. Involving clinicians in the process of embedding new pathways is critical to securing buy-in and maintaining their engagement.
The Virtual Support Team follows the same codified set of steps for every care shift and new model they implement. Again, this is an effort to both reduce variation across their services and strengthen the skill set of the Virtual Support Team through repetition.
1. Secure buy-in with descriptive, not prescriptive, data
For every care shift, the Virtual Support Team first secures buy-in from the clinical team by presenting data that highlights inefficiencies in the clinical team’s current processes, such as long wait times and referral backlogs. The goal of this step is to get clinical staff on the same page and highlight the problem at hand and the opportunity to deliver better, more efficient care for patients—not to push a specific agenda that is solution-focused from the start. This approach ensures that clinicians don’t feel like change is being imposed on them.
2. “Unpack” the current workflow’s inefficiencies
The next step in the process is unearthing the root causes of the inefficiencies highlighted in step one. To do this, the Virtual Support Team breaks down the clinical team’s current workflows and conducts an in-depth root-cause analysis.
For example, in their virtual chronic disease management program for heart failure patients, the Virtual Support Team dissected clinical workflows and uncovered inefficiencies. The analysis revealed a lack of adequate staffing resources to meet rising demand, a lack of alignment to strategic priorities, inaccessibility of patient data, outdated technology, and other issues.
3. Collaboratively “repackage” new workflows
Once teams understand why current in-person processes are inefficient, they can create new virtual and hybrid workflows that solve for those root-cause problems. Collaboration between the Virtual Support Team and clinicians is especially critical in this step to ensure that the clinicians embrace the changes. To that end, the new model is staffed with clinicians’ preferences in mind. Clinicians who prefer to deliver in-person care continue to do so, while those with an affinity for virtual care operate the virtual pathway.
In the disease management program for heart failure patients mentioned above, the Virtual Support Team and clinical teams embedded new remote monitoring technologies and remapped nursing team hours under new hybrid in-person/virtual pathways to maximize efficiency. This enabled the clinical team to deliver care to more patients and do so even faster.
4. Start small and scale over time
Lastly, the Virtual Support Team and clinicians launch the new model. At first, clinicians see the same number of patients they saw under the in-person-only model so they can become accustomed to the new model. Gradually, the number of patients under each clinician increases.
West Moreton HHS has launched seven virtual chronic disease management programs (outlined under the first bullet on page 6) following the steps outlined in this section. This approach can be replicated to other site-of-care-shifts, not just in-person to virtual.
Following a templatized process for launching new care models reduces variation across new programs and builds on lessons learned. By repeating these four steps for every care shift, the Virtual Support Team is mastering their skills and consistently improving West Moreton HHS’s ability to respond to sustainability threats.
Creating a blueprint for site-of-care shifts has enabled West Moreton HHS to proactively manage demand from multiple cohorts of patients. The health system’s thoughtful, standardized approach to shifting patients to more appropriate, lower-cost settings equips them to respond to current and future challenges without compromising care quality and safety.
Below is a snapshot of the results from some of West Moreton’s virtual chronic disease management programs:
The success of these programs proves the efficacy of West Moreton’s approach. As a result, they are expanding their virtual service offerings and launching a command center to centralize their virtual care teams.
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