Report

9 minute read

3 things to know about ESI (that you won't find in a benefits survey)

Employer-sponsored health insurance surveys offer valuable data, but they don’t tell the whole story. Learn how employers are balancing cost, employee satisfaction, and administrative burden — and how misaligned incentives between employers and partners are limiting innovation.

The conventional wisdom

Each year, employer benefits surveys measure employer priorities in the commercial health insurance market. They seek to identify trends around premium changes, employee contributions, cost-sharing, expanded benefits, and more. These are three common insights from employer benefits surveys today:
 

  1. Healthcare cost increases are unsustainable for employers. 
    Employer-sponsored insurance costs have been on the rise for decades and continue to climb at staggering rates. A study from Kaiser Family Foundation in 2021 found that 87% of surveyed employers think the cost of providing health benefits will become unsustainable in the next 5 to 10 years, echoing a long-standing sentiment in the industry.
  2. Employers’ top priorities when it comes to healthcare benefits are cost, cost, and cost.
    When it comes to employers’ major challenges, benefit surveys often cite healthcare costs are the focus, ahead of improving outcomes, enhancing benefits, and other efforts. In 2022, one study from Willis Towers Watson (WTW) found that 94% of employers said that managing healthcare benefit costs is the top priority for the next two years.
  3. Employers are well positioned to be the drivers for affordability and innovation in ESI.
    There are many players in the ESI market, but employers are often highlighted as responsible for driving affordability. Employers have taken on this responsibility, with 64% saying they will take steps to address healthcare affordability in the next two years according to WTW. Since they have the most to gain from cost savings in healthcare spending, employers are thought to be ones that are and should be leading the charge for innovation and affordability in healthcare.

Our take

Through our research on ESI and conversations with leaders actively working on these problems, we have uncovered the following three insights that read between the survey numbers:
 

  1. Employers have yet to hit the point where they can’t afford healthcare costs.
    Healthcare costs have been rising for decades, and employers have been claiming these costs as unsustainable for just as long. Since healthcare is such an assumed benefit in the United States, employers don’t feel like they have any other option but to continue covering workers’ healthcare benefits. Since 2012, average premiums for family coverage have gone up by 43%, yet the proportion of firms offering health benefits has remained consistent over the last 10 years.
  2. Employers' top priority is cost, but not at the expense of upsetting employees or creating more administrative work for the employer.
    Although benefits surveys tell us that costs are employers’ top priority, their actions have shown otherwise. Employers are limited in what they can do to rein in spending because of their desire to avoid disruption, such as upsetting employees or adding administrative burdens on the employer. Healthcare benefits are used to attract and retain employees, so it might be unfavorable in the bigger picture to make cuts to coverage in favor of cost savings. Rather, their decision must balance the ratio between cost savings to employee palatability and employer administrative burden.
  3. Employers can’t drive change alone, and misaligned incentives with partners limit innovation.
    Although employers are thought to have the most to gain from making healthcare more affordable, they don’t have the tools to do so on their own. Most employers are heavily reliant on benefits brokers/consultants to inform their benefits strategy since their personnel lack sufficient expertise, bandwidth, and access to data to research, compare, select, and administer healthcare benefits. However, brokers/consultants don’t always have aligned incentives with the employer, impeding employers’ ability to drive change and innovation in the market.

In our conversations with employers and business coalitions, the idea of healthcare costs becoming unsustainable regularly arises. That's usually followed by talk about the government needing to step in. However, something that almost never comes up in these conversations is talk of employers reducing healthcare benefits offerings to employees.

Healthcare cost increases are nothing new. In fact, this type of “unsustainable” talk has been prevalent among benefits leaders since the 1990s and 2000s. But despite these claims, costs have continued to rise, and most employers continue to offer benefits to their full-time employees (FTEs).

The truth is that there probably is a breaking point, but it’s hard to pinpoint when exactly that will be. And it will also vary by employer. Employers feel compelled to provide benefits to their employees because healthcare has long been an assumed benefit in the United States. Moreover, if employers decided not to offer healthcare benefits, current and prospective employees would look to companies that do offer benefits instead.

Despite being able to sustain rising healthcare spend thus far, increased healthcare costs may have come at the expense of other things, such as employee compensation, professional development, and other ways to invest in employees. Employers continue to make it work by cutting costs in other areas.

According to most benefits surveys, cost is by far the number one employer healthcare priority. But it’s not that simple. Cost is only half of the equation. The other half is avoiding disruption, which consists of employee palatability and administrative burden. These two key factors complicate employers’ efforts to rein in spend. Therefore, the most important ratio for employers when considering change is cost savings to palatability to administrative burden.

Most cost-containment initiatives struggle to gain traction because they don’t save enough money, per member per month (PMPM), to convince employers the disruption is worth the savings. Or the initiatives are just too disruptive to consider.

Actions speak louder than words

While employer benefits leaders talk a lot about reining in spending, their actions seem to be largely motivated by a fear of upsetting current/future employees. Making changes to plan design and benefits is inherently risky, but also necessary given the current state of our healthcare ecosystem. It’s a decision that employers seem to be particularly risk-averse about, especially in a job market with existing staffing challenges.

HR leaders’ priority is employee palatability and recruitment

Healthcare benefits usually fall to the human resources department for most companies, but HR staff aren’t necessarily experts in health insurance. And HR departments have a lot of responsibilities besides selecting and administering benefits. HR staff note that their role is to avoid disruption and keep employees happy rather than keep costs in check. It’s also their job to ensure that their benefits are competitive enough to attract and retain employees.

68%

of employees say health coverage plays an important role in employee recruitment

68%

of employees say health coverage plays an important role in employee retention

Healthcare benefits are crucial to keeping employees happy. Especially in a competitive talent acquisition market, being aggressive on costs by cutting back on benefits is not an option. Benefits leaders figure the consequences from average cost increases are generally less than what might happen as a result of a risky decision to lower costs.

Moreover, HR departments don’t hear much from other department executives — at least not until the end of the benefits selection process. While the chief human resources officer (CHRO) prioritizes employee palatability and recruitment, the chief financial officer (CFO) has a responsibility to keep costs in check. Typically, CFOs intervene only in large-scale decisions, even though employers could benefit from more executive collaboration in health plan benefits conversations. CFOs should get involved in benefits decisions early on to balance the conversation on cost savings versus employee palatability and increased admin burden, and thus taper healthcare spend.

HR leaders don’t need more admin burden

Researching and selecting which benefits to offer employees, and then implementing and administering those benefits, is a time-consuming process. HR staff must gather data and rates across different carriers to compare them. HR staff also need to figure out what benefits their competitors are offering in order to remain an attractive place to work. Although HR staff often have help from benefits brokers and consultants, administering benefits is still a heavy lift for HR leaders. And they don’t have the bandwidth to take on more responsibility, making it hard to pursue complex cost-saving strategies.

We can’t have an employer client come back to us after we implement a strategy and say, ‘We didn’t know it was going to be this much work.’

Senior leader
National brokerage firm

Employers certainly have a lot to gain from lowering healthcare spend, but they can’t do so alone. Here are the reasons we heard from benefits leaders, employers, and other stakeholders on why they can’t drive change on their own.

Benefits brokers/consultants are necessary intermediaries in ESI

Employers lean heavily on their benefits brokers/consultants to make complex healthcare benefits decisions. Brokers/consultants play the role of expert advisor and healthcare intermediary for busy employers. Since employers don’t have the bandwidth or expertise to do this on their own, they trust their brokers/consultants to help them understand how the healthcare system works.

Employer challengesBroker/consultant capabilities
Healthcare is complex
Healthcare benefits require individuals with a high degree of expertise to research, compare, select, and administer benefits to employees
Knowledgeable and experienced in the world of healthcare benefits
Lack insight into competitors’ offerings
To ensure their benefit packages remain competitive, employers need to monitor what benefits other companies are offering
Can advise employers on what other companies in the geographic region or industry offer
Many orgs want their attention
Every potential carrier or vendor wants to share their own data in the best light to win employer business
Can be a neutral third-party that compares rates/data across different carriers and vendors

Brokers/consultants may have misaligned compensation incentives with employers

Employers tend to select products recommended by brokers/consultants. Benefits brokers and consultants are supposed to serve employers’ best interests, but too often conflicts of interest get in the way. Brokers/consultants are often paid bonuses and commissions from plans, PBMs, and vendors to sell their products to employers. An example of this misaligned compensation is that brokers/consultants are paid a percentage of premiums/claims or a flat per-member-per-month (PMPM) arrangement by the health plan. Brokers/consultants might be motivated to serve their bottom line rather than the employers’ interest in improving affordability and outcomes.

Brokers/consultants don’t want to rock the boat

Benefits brokers/consultants want to keep their employer clients happy, so they’re unlikely to make any benefit recommendations that could be seen as disruptive. Brokers/consultants often receive a retention fee annually and aren’t necessarily rewarded for driving down costs. In fact, depending on their financial arrangement with a health plan, it may even hurt their financial compensation if they drive down costs for their employer clients. Additionally, if a broker/consultant recommends an innovative strategy that doesn’t work, it will reflect poorly on them and could cost them business. Brokers/consultants don’t have an incentive to rock the boat, instead opting to recommend the “safer” options that don’t rein in spend.

Most employers don’t think they have the size or leverage to drive down healthcare costs on their own

Employers face an uphill battle to manage costs, especially as their bargaining power decreases to large-scale health plans and health systems’ consolidation. Some employers are actively trying to reduce healthcare spend, but even large employers are struggling to make progress. As a potential solution, employers may join business coalitions, combining their negotiating power to drive change together. However, even these group purchasing efforts have not yet yielded much change for employers. These groups face barriers like competing priorities, as they must reach consensus between independent organizations. Moreover, their efforts are self-imposed cost control measures, making them less durable than legal measures.

Employers’ bargaining power has diminished over the last couple decades as hospitals and health plans have increased their scale and leverage through consolidation, while employers have largely remained the same size.

Healthcare economist
Academic institution in California

Employers are increasingly seeking out help from partners to pursue cost-saving solutions. Since healthcare benefits are so complex, employers almost always select the products recommended by the broker/consultant. And to get in front of an employer, most organizations must go through a broker/consultant first. Therefore, brokers and consultants are crucial partners in the effort to drive down healthcare costs. Employers are also looking to external partners for support. For example, self-funded employers are contracting directly with providers or working through vendors like Carrum Health to establish Centers of Excellence (COEs) themselves. Ultimately, employers acknowledge that they can’t pursue this effort alone, no matter how much they want to see it happen.


Parting thoughts

Employer-sponsored insurance costs are rising considerably, but employers feel compelled to make it work. They struggle to cut down costs to avoid upsetting employees or adding more admin burden. Employers really do want to see change happen, but they have internal barriers preventing progress and they can’t do it alone.

Each year, benefits surveys give us insights into the trends in the ESI market. The surveys tell us healthcare costs are unsustainable, employers’ top priority is cost, and employers are well positioned to drive change. However, once you pull back the curtains talk with employers and other stakeholders in the industry, the full picture becomes clearer. We uncovered these three trends that the surveys don’t delve into:

  • Employers haven’t yet hit the point where they can’t afford healthcare costs. Despite employers saying costs are “unsustainable,” they have been sustaining them to continue providing benefits to employees.
  • Employers’ top priority is cost, but not at the expense of employee palatability and more admin burden. Employers want to taper “unsustainable” healthcare spend but struggle to make progress when balancing cost-saving strategies with keeping employees happy and avoiding more work for HR leaders.
  • Employers can’t drive change on their own since they rely on benefits brokers for benefits decisions, but misaligned incentives prevent innovation. Employers trust brokers to help them understand complex benefits conversations, but brokers are often driven by compensation incentives rather than employers’ interests.

Related resources

SPONSORED BY

INTENDED AUDIENCE
  • Employers
  • Health plans

AFTER YOU READ THIS
  • You'll have insight into the trends and priorities in the employer-sponsored insurance market, beyond just costs.

  • You'll have a better understanding of different players in ESI and how they prevent or facilitate lowering healthcare spending.

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