Infographic: How to market your lung cancer screening program. Download

Why health systems have to win market share twice

In the retail market, strong relationships with physicians won’t matter if you’re not part of narrow provider networks or if your services seem overpriced.

Read the blog post

Top Insights

Blog Post

Hiring an AP leader: 5 must-have characteristics

Providers are hiring more APs to expand patient access and improve care value—but some progressive groups are going one step further to hire a dedicated leader who manages those APs. Learn about the pros of this approach and what to look for when starting your search. More

Expert Insight

Better timing makes performance reviews more effective—and less painful

Nobody really likes performance reviews, but better planning and timing can make the process better for everybody. More

Meet Our Experts

John Johnston Senior Vice President
Sara Sanchez Practice Manager
Kenneth A. Kleinberg Managing Director
View all experts

Upcoming Webconferences

Oct 23

ICD-10 Documentation: Key Pediatric Concepts

Register Now

Oct 23

Shattering the Member Engagement Myth: Part One

Register Now

New Right Now

Blog Post

Wait times and patient satisfaction: Perception is reality

It's no surprise that long wait times affect patient satisfaction, but it's proven that actual amount time waited may matter less than perceived wait time. Find out how a Houston airport learned this lesson.More

Blog Post

ESPN or Oprah? Why patient waiting areas matter.

With so much focus on the patient experience during the exam, it can be easy to forget about caring for patients before the exam even begins. One member recently recognized this, and asked me about the potential benefits of decentralized waiting areas for imaging patients.More

Blog Post

2 (practical) ways to analyze care variation

Physician executives across the country are dialing up efforts to reduce unwarranted care variation. Learn about two new resources to help translate all the academic research on variation into practical guidance to focus their efforts.More

Latest Multimedia

Our Work


Spend Performance Solutions

We help hospitals collaborate with physicians, suppliers, and GPOs to realize hidden value across their spend portfolio.More


Facing competition in your market? See CoxHealth's million-dollar response.

Learn how CoxHealth used Crimson Market Advantage to grow its orthopedic service line by $1M in six months, despite aggressive competition in the market. More

What true health partnership looks like

Hear leaders at MissionPoint, a 2014 Physician Partnership Award Winner, describe the process of building the organization's network, aligning with physicians, and using MissionPoint as a market growth strategy.More


What will your supply cost savings look like this year?

Some progressive executives are finding new sources of value in supply chain—improving operational processes and clinical outcomes to inflect performance beyond cost. Read on for 12 ways to transform your supply chain strategy.More

Beyond the query process

Learn about common pitfalls that plague clinical documentation improvement programs and how they affect your bottom line, standing with physicians, and CDI program’s success.More


Crimson Continuum of Care

Technology solutions with best-practice research in physician alignment to help hospitals advance quality and secure cost savings across the care continuum.