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See all our latest and best resources on grateful patient strategy.
Our research report offers fact-based insights about physicians’ perceptions of their hospital and their involvement with philanthropy, confronts common assumptions about what doctors think, and lays out a roadmap for better partnerships. More
While physicians are valuable allies, nurses are more numerous, have more interactions with patients, and are atop the list of most trusted health care professionals. This report will detail eight proven steps to change the status quo and generate new major gifts through better nurse partnerships. More
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The Advisory Board Company's membership-based research program for hospital and health system development officers and executives.