Understanding the evolving health plan identity

Health plans are in the midst of a generational identity shift—moving away from their traditional role as “risk aggregators” and pursuing diversification of their service offerings and revenue streams. These strategic moves will reinvent the way health plans are perceived by their members, their purchasers, and their competitors. But they are also increasingly imperative for survival: In a world of shrinking margins, new and more powerful competitors, and increased expectations from consumers, health plans are increasingly motivated to become health solutions companies that embody and own more parts of the care experience.

Join us as we explore the trends in diversification and vertical integration driving the development of health solutions companies—including not just what this means for large nationals, but how mid-sized and smaller plans can thoughtfully pursue diversification at scale. We will explore the feasibility and goals of different avenues of diversification while envisioning what the health plan landscape may look like in the next 5-10 years.

Things you'll learn:

• Market trends around vertical integration and revenue diversification
• How health plans of all sizes are currently investing in diversification—and what it means for their long-term value proposition
• “Best bets” for large, mid-sized, and small health plans around evolving their identity for competitive survival

Presenters: Mallory Kirby, Max Hakanson