Achieving sustainable growth in Medicare Advantage

Health plans know that the Medicare Advantage market is a crowded space—and that competition is fierce to attract seniors' attention. Success in Medicare Advantage is dependent on your ability to stand out—and grow—despite this crowded market. Join us as we explore three crucial levers to driving growth in Medicare Advantage products: crafting a desirable product, leaning on sales and marketing to enroll more members, and increasing the profitability of your current membership. This session will leave you with an understanding of not just where we're seeing growth in the Medicare Advantage space, but also why seniors choose MA over other products, how they receive and process information when shopping for MA plans, and where to improve marketing and outreach to prospective members.

This is a live rerun of the Medicare Advantage webinar that originally aired on December 14, 2021.

 By joining this session attendees will learn:

• Takeaways from our proprietary consumer survey of 2000 Medicare-eligible seniors, including senior preferences and trade-offs when considering Medicare Advantage benefit coverage.
• Strategies for increasing Medicare Advantage enrollment through relationships with brokers, physicians—and your internal peers.
• Potential policy changes and the impact they’ll have on Star Ratings, billing, and coding specific to Medicare Advantage that can help optimize the profitability of your membership.

Presenters: Mallory Kirby and Max Hakanson