Is digital disruption helping patients—or only consumers?

Digital consumer experience is a must-have capability in health care. It’s going to be essential to meet both customers’ expectations and health care organizations’ own needs for scale and efficiency. At the same time, it has never been easier to apply a digital veneer of consumerism to systems and processes that don’t actually solve patients’ problems. Explore how missed opportunities to address digital inequity and care delivery workflows make it hard to serve the very people who could most benefit from simple, convenient, and consumer-grade access to care and support.

Things you’ll learn:

• What is happening with digital disruption in health care
• What health care overlooks about digital experiences
• How you can avoid leaving people behind
• How health care organizations can avoid unforced errors