Case Study

How Long-Term Care Providers are Recruiting Displaced Workers

    Overview
    How Ochsner Health created a covid-19 SNF unit in five days 

    The challenge

    The Covid-19 pandemic in long-term care facilities has impacted providers' pool of available staff. New dedicated staff are needed for Covid-19 care, as at-risk staff are no longer able to work, and staff with suspected or confirmed Covid-19 are out on sick leave. Nationally, senior living alone may need an additional 200,000 to 300,000 staff due to Covid-19.

    The organization

    Greenhope Senior Living (a pseudonym) is a national assisted living, independent living, and skilled nursing provider.

    Massachusetts Senior Care Association (Mass Senior Care) represents nearly 400 long-term care providers across the state, and the Covid-19 Policy Alliance is an MIT-based group leveraging management expertise and analytics to support skilled nursing facilities.

    The approach

    Greenhope and Mass Senior Care both sought to recruit furloughed or laid off workers to fill vacant roles. Greenhope partnered with organizations which have furloughed staff in order to place those staff members in roles at Greenhope Senior Living. Mass Senior Care and the Covid-19 Policy Alliance partnered with Monster.com to create a new staffing platform for long-term care, targeted at job seekers without prior healthcare experience.

    The result

    Both Greenhope Senior Living and the Mass Senior Care-Covid-19 Policy Alliance partnership were able to significantly increase the applicant pool for their long-term care facilities. The organizations plan to continue to support these pipelines in the future, helping to solve persistent recruitment and retention challenges.

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