New Competitive Threats from Engagement Disruptors
Member engagement is especially critical to manage plan spend now that increased cost sharing has failed to guarantee cost-efficient utilization decisions from members. Unfortunately for plans, member engagement rates (especially for online tools) are still in the single digits.
From the member's perspective, they are often dissatisfied with plan service when they engage so they are less likely to engage again. This webconference will cover what members want from their plan interactions and examples of how disruptors are already offering these service attributes to increase member engagement.
What You’ll Learn:
- The three things members want from every plan interaction
- The service attributes that engagement disruptors are offering to members
- How to get members to appreciate engaging with their plan