The Right (and Wrong) Way to Design Your Service Line Fundraising Program
Service lines contain all of the elements needed for a focused fundraising strategy: a clinical leadership structure, specific investment priorities, and a defined patient population. Nevertheless, many hospital philanthropy teams take a reactive or undisciplined approach to prioritizing service lines for fundraising attention and allocating resources against those service lines.
In this webinar we'll review strategies for taking a rigorous and quantitative approach to assessing which service lines merit dedicated development support, based on donor demand, and how to direct your limited staff time accordingly.
Things You’ll Learn:
- Common pitfalls in service line fundraising approaches
- How to use donor and patient data to assess service line fundraising opportunities
- Models for staffing service lines based on available staff bandwidth and strength of the opportunities
Not a Philanthropy Leadership Council member? You can still join us for this webconference. Register here