The Right (and Wrong) Way to Design Your Service Line Fundraising Program

    About this Webinar

    Service lines contain all of the elements needed for a focused fundraising strategy: a clinical leadership structure, specific investment priorities, and a defined patient population. Nevertheless, many hospital philanthropy teams take a reactive or undisciplined approach to prioritizing service lines for fundraising attention and allocating resources against those service lines.

    In this webinar we'll review strategies for taking a rigorous and quantitative approach to assessing which service lines merit dedicated development support, based on donor demand, and how to direct your limited staff time accordingly.

    Things You’ll Learn:

    • Common pitfalls in service line fundraising approaches
    • How to use donor and patient data to assess service line fundraising opportunities
    • Models for staffing service lines based on available staff bandwidth and strength of the opportunities

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