IDN Pharmacy Leader Archetypes and Segmentation Strategy

Customer segmentation is not new, but most suppliers rely on readily available data (e.g. bed size, patient volumes, annual revenues) to divide up the market. As a result, they miss the more qualitative variables that influence customers' priorities, finances, operations, and ultimately their buying decisions. The purpose of this web conference is to help suppliers understand different IDN customer archetypes and thus develop more effective market strategies.

This webconference is one in a series examining IDN customer archetypes and will focus on pharmacy leaders specifically. Other sessions in this series consider CV and oncology providers.

Things You’ll Learn:

• The unique characteristics of different IDN pharmacy leader archetypes
• Common strategic priorities and pain points
• Potential partnership opportunities between providers and suppliers

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