Creating a Consumer-Focused Digital Strategy
More consumers are shopping for care online. With everyone from grocery stores to banks vying for online customer attention, health care organizations need a strong digital presence to compete. But in their race to grow a large digital presence, most provider organizations take a haphazard, checklist approach to these investments that yields disappointing results.
This presentation will teach marketers and growth strategists what a consumer-centric digital strategy looks like and explain the digital tactics used by health systems to attract patients and drive loyalty.
What You'll Learn:
- Best practice digital tactics that provider organizations rely on to compete for consumers
- What digital innovation looks like at progressive health systems
- Why your digital strategy should focus on more than just digital marketing