Creating a Consumer-Focused Digital Strategy

More consumers are shopping for care online. With everyone from grocery stores to banks vying for online customer attention, health care organizations need a strong digital presence to compete. But in their race to grow a large digital presence, most provider organizations take a haphazard, checklist approach to these investments that yields disappointing results.

This presentation will teach marketers and growth strategists what a consumer-centric digital strategy looks like and explain the digital tactics used by health systems to attract patients and drive loyalty.

What You'll Learn:

• Best practice digital tactics that provider organizations rely on to compete for consumers
• What digital innovation looks like at progressive health systems
• Why your digital strategy should focus on more than just digital marketing

Presenter: Aashika Nagarajan

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