CV Surgery: Planning for Success in a Changing Market
As a major contributor to the bottom line as well as an opportunity for market differentiation, CV surgery has represented a staple for CV program viability for years. Yet the CV surgical landscape has evolved significantly in recent years: greater competition due to program proliferation; shifting demand toward transcatheter procedure alternatives; payment regulations emphasizing episodic care (e.g., readmissions); hybrid procedures requiring multidisciplinary collaboration.
While surgery will remain a critical component of the CV business, CV programs will need to re-evaluate their strategy to adapt to the changing environment and the demands of their individual markets. This webconference breaks down the market forces impacting CV surgery and highlight practices for building a successful strategy in this transforming business line.
Things You’ll Learn:
- Cardiac surgery market forecasts, including barriers and inducements to growth
- Programmatic areas of focus for CV surgery today (e.g., new technology, regulatory trends)
- Strategies for success in an evolving market