Strategies to Build a Sustainable Interventional Radiology Program
This presentation will provide best practices to help IR programs create a thoughtful service allocation strategy, including examples of successful ambulatory expansion. The presentation will also include step-by-step guidance for marketing IR services to both referring providers and consumers to grow market share.
To demonstrate interventional radiology's value to the health system, programs must offer services that meet two requirements: first, IR must support other health system services; and second, IR must meet patients' needs. This requires IR leaders to strategically allocate services, identify new growth opportunities, and market services to secure new volumes.
You'll learn how to:
- Develop a principled approach to evaluate IR services and locations
- Assess opportunities for ambulatory expansion
- Market services to both patients and referring providers to grow IR volumes