The Consumer Relationship Platform: the IT Implications

This on-demand presentation explores the powerful connection between customer loyalty and the financial performance of hospitals and health systems. It describes changes in the US healthcare marketplace that have led to an increase in consumer interest in and influence over their own health care. It explains how information technology (IT) can help form durable consumer relationships with the health system, including how to establish a simplified and connected consumer platform, how to create a ROI for loyal consumers, and how to cultivate consumer champions or "raving fans".

What you'll learn

• The importance of loyalty in health system growth strategy
• The role of information technology in providing superior consumer service
• Specific IT solutions to consider in addressing local consumer priorities

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