Build patient and consumer loyalty

The word "consumer" hasn't been in the health care lexicon for long. Yet it's undeniable that today's patients have more places than ever to shop around for health care.

Getting patients in the door—and keeping them coming back—means providing both a 21st century consumer experience and a top-notch patient experience.

To build loyalty, you need to understand a person's needs on both sides of the coin. The good news? Patients and consumers are more alike than they are different. Focus on three key values to win them over.

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