Every major player in your health system gets a direct line to the industry’s most-needed insights and
the support to take action. Learn about our research platform.
A strategic focus on talent is critical to success. Learn how we can help you make the right investments.
Attract and retain the patients you aspire to serve by offering the care network, access, and experience they need. See a list of our capabilities below or visit the Optum website for more information about our comprehensive approach to health care operations.
Create an account
A single primary care physician represents $1.6M in revenue to specialist providers. Yet, 40-50% of referrals are sent out of network because of a cumbersome, manual referral process and frequent miscommunication. Our technology keeps more referrals in network, across the network, by targeting referral coordination at the point of care.
Get the executive resources you need—including an executive briefing and an on-demand webconference—to help you build out and strengthen your referral network.
Learn how the executive team at Mammoth Fields used Crimson Medical Referrals to identify the driver of referral decline to stem losses and improve patient care.
Listen as Pocono's vice president of physician networks explains how the organization drives greater ownership and accountability across providers and care givers.
If your CI network is just a mechanism for basic contracting and physician alignment, you’re missing out on a big population health opportunity.
There are a lot of steps involved in successfully coordinating care for patients. But the first (and most important) is keeping them in your network. Michael Koppenheffer explains the benefits of our web-based, EMR-agnostic workflow platform.
Watch the Video
Learn how Memorial Hermann Health System partners with Crimson to remain competitive and profitable while transitioning to population health and providing the highest quality of care.
Why search for referral information when you can find the demographic, patient, and provider data you need in one place? See how our technology enables a more efficient workflow.
Request a free expert session and demo.
Crimson Medical Referrals is a web-based, EMR-agnostic workflow platform that facilitates the referral process—connecting employed and independent PCPs, specialists, and hospitals by:
Every member also has a dedicated advisor, who functions as both educator and analyst to help:
Learn more about the benefits of the model
A regional market manager in your metropolitan area will spur adoption of the technology among independent providers. With higher utilization of the tool in the open market, there will be more opportunity for hospital members to increase share capture.
Beyond your dedicated advisor, you have myriad opportunities for training and development, best practice education, and change management support, including:
Care Transformation Center
Get the insights, tools, and resources you need to take on population health management. Subscribe
Read our take on the latest trends and news for medical groups and physician practices. Subscribe
Health Care Advisory Board
We equip senior health system executives and their teams with the forecasting tools and best practice insights they need to answer the industry’s most important strategic and operational questions. As a member, you get access to our diagnostic tools and analytics, webconferences, national meetings, research studies, onsite expert presentations, and more. Learn More
Medical Group Strategy Council
Executives at integrated medical groups face a unique set of challenges. Each year our staff interview hundreds of group leaders to make sure we're developing resources that directly answer your most pressing questions. Learn More
A solution that enables care team members to develop and execute customized care programs, improving patient outcomes and reducing health care costs.
Attract and retain the digital health care consumer with an online scheduling platform that’s as smart as it is convenient.
Enables hospitals to understand physician referring and performing patterns, the drivers of referral losses and gains, and the factors associated with physician loyalty.