How Susquehanna Health used Crimson to surface hidden growth opportunities

The member experience

Topics: Referral Management, Physician Issues, Performance Improvement


February 20, 2013  |  Crimson Market Advantage

About the Video

Chris Ray, director of referral development for Susquehanna Health, describes how his organization has been able to surface previously hidden opportunities to grow market share.

By leveraging the data, analytics, and services provided by the Crimson Market Advantage platform, leaders at Susquehanna have been able to identify new opportunities for strategic outreach and design highly customized campaigns to build relationships with key physicians across their market.

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