Achieving Strategic Growth by Leveraging Physician Referral Analytics

Topics: Hospital-Physician Alignment, Physician Issues, Physician Marketing, Marketing


June 22, 2012  |  Crimson Market Advantage

The Member Experience

Sarah Latorre, Physician Referral Marketing Manager, shares how UMass Memorial Health Care is meeting key strategic growth goals through sophisticated physician outreach and marketing campaigns. Fueled by the data and analytics of the Crimson Market Advantage platform, leaders at UMass Memorial are building strong relationships with key physicians in their market.

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