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Topics: Hospital-Physician Alignment, Physician Issues, Physician Marketing, Marketing
June 22, 2012
Crimson Market Advantage
Sarah Latorre, Physician Referral Marketing Manager, shares how UMass Memorial Health Care is meeting key strategic growth goals through sophisticated physician outreach and marketing campaigns. Fueled by the data and analytics of the Crimson Market Advantage platform, leaders at UMass Memorial are building strong relationships with key physicians in their market.
| Crimson Market Advantage
Enables hospitals to understand physician referring and performing patterns, the drivers of referral losses and gains, and the factors associated with physician loyalty.