Executives at Eastern Hospital* needed to grow to stay competitive, but knew they were flying blind deciding where to focus their efforts. Then Crimson Market Advantage helped uncover their best growth opportunities and determine exactly where they should spend scarce resources to meet their goals, in record time. They built a new infusion center—pinpointing just the right location to capture new business in a local area where a growing number of chemotherapy cases were flowing to a competing hospital.
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Primary & Secondary Service Areas
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*Pseudonym; To maintain anonymity, map does not represent actual location of organization. Data for demonstration purposes only and should not be used to guide business decisions.