Every major player in your health system gets a direct line to the industry’s most-needed insights and
the support to take action. Learn about our research platform.
Attract and retain the patients you aspire to serve by offering the care network, access, and experience they need. See how we can help.
Improve quality and outcomes and lower costs by eliminating unwarranted deviation from the best standard of care. See how we can help.
Sustain the financial stability to serve your community by making sure you’re paid efficiently for services rendered. See how we can help.
Make sure every level of your organization understands best practice performance and has the tools
and support to get there. Learn about our research platform.
Pinpoint your opportunities and hardwire best practices to accelerate progress. Learn about our technology.
Partner with seasoned experts providing strategic, customized support. Learn about our consulting services.
When even minor dips in volume can affect your organization's bottom line, you need clear visibility into your market's physician-level referral patterns.
We give you the data and expert support needed to understand physician behavior and build your referral network. See how we can help you learn the truth about your market.
Organizations can no longer rely on organic growth alone. Download this excerpt for best practices, tools, and templates to facilitate effective physician relationship-building in your market.
You can't manage a physician-driven enterprise without understanding the breadth and strength of your physician relationships. Download this excerpt to learn how to accurately measure those attributes in your market.
Hospital strategic planning is more challenging than ever, but Crimson Market Advantage is here to help. Preview the top five reports Crimson members are using to tackle their most pressing tasks.
Learn how one small hospital saw big results with $817K adjusted new revenue in just six months.
Hear how Newton-Wellesley Hospital has uncovered hidden opportunities to strengthen physician relationships in a highly competitive market.
Watch the video
See how we helped business development leaders at Health Quest achieve their growth goals.
Hear how Cheyenne Regional Medical Center is using Crimson data to build relationships with referring PCPs.
Hear how Susquehanna Health surfaced previously hidden opportunities to grow market share.
Hear how UMass Memorial Health Care is meeting strategic growth goals through sophisticated physician outreach and marketing campaigns.
"Physicians would say, ‘We give you all of our business,’ but once we had access to Crimson Market Advantage and started talking to them about connections, the faster we were able to talk about changing those patterns."
"Once you know what Crimson can do, you don’t ever want to have a conversation with a group of physicians before looking behind the curtain. Why go in blind when you can go in fully informed?"
"I would tell anyone looking into buying Market Advantage that the dedicated advisor role is a key function of the product. Market Advantage is not just a website; the dedicated advisor serves a project manager type function to keep things moving and to collaborate with us and is really an extension of our staff, like having another FTE."
"Crimson Market Advantage has ‘cracked the code’ on physician outreach. In all my years leading this strategy, never has one system allowed for analytically based sales planning, relationship management, and the measurement of results. Our experience and quantifiable outcomes have been exciting."
"The key is value—I think Crimson is able to do things and provide a service for hospitals that they haven’t been able to do themselves."
"Our CEO said, ‘I’ve been in the industry for 30 years and I can’t believe this data is available to us. We should have done this sooner.’"
Request a demonstration for your executive team.
We provide technology and expertise to help you quickly identify your market’s top-referring PCPs and specialists. And it’s not just about growth—with our new quality module, you can also identify which physicians provide the best care to your patients.
With data and analytics, you can not only understand your market's referral patterns but also pinpoint your best opportunities for near- and long-term growth.
Every member also has a dedicated advisor—an expert, on-call support resource to help you understand the data and create an effective growth strategy. Our dedicated advisors are trained to help you:
Learn more about the benefits of the model
We make idea-sharing simple. Let your dedicated advisor connect you with peers facing similar challenges. Attend in-person summits, virtual webconferences, and other events featuring the work of top-performing member organizations.
Learn why the old drivers of growth will be insufficient for future success—and how to win customers in the post-reform marketplace. More
In today’s competitive growth environment, provider organizations need to appeal to four emerging decision makers who are increasingly exerting influence on patient traffic. More
Use the checklist with your planning teams to flag and prioritize the best growth bets for your service lines. More
Helps health care strategic planners foresee market evolution, expedite confident decisions, and lead their teams and stakeholders through change.
We work with planners and hospital executives to uncover viable growth opportunities, prioritize clinical investments, and position services effectively.
Helps hospitals achieve the physician alignment needed to advance quality goals and secure cost savings.