Every major player in your health system gets a direct line to the industry’s most-needed insights and
the support to take action. Learn about our research platform.
A strategic focus on talent is critical to success. Learn how we can help you make the right investments.
Attract and retain the patients you aspire to serve by offering the care network, access, and experience they need. See a list of our capabilities below or visit the Optum website for more information about our comprehensive approach to health care operations.
Improve quality and outcomes and lower costs by eliminating unwarranted deviation from the best standard of care. See a list of our capabilities below or visit the Optum website for more information about our comprehensive approach to data and analytics.
Sustain the financial stability to serve your community by making sure you’re paid efficiently for services rendered. See a list of our capabilities below or visit the Optum website for more information about our comprehensive approach to revenue cycle management.
Make sure every level of your organization understands best practice performance and has the tools
and support to get there. Learn about our research platform.
Pinpoint your opportunities and hardwire best practices to accelerate progress. Learn about our technology.
Partner with seasoned experts providing strategic, customized support. Learn about our consulting services.
Crimson Connect is a mobile application that enables administrators and clinical leaders to reach the right clinical staff with the right information at the right time. We’ll help you take a "mobile-first" approach to communication, target and prioritize your messages, and track recipients' actions to ensure that your physicians stay continually invested, informed, and engaged.
Despite many available communication channels—email, text, phone, pager, etc.—health systems are finding it both more difficult and more important to effectively communicate with, and engage physicians. To achieve this, health systems must meet clinicians where they are, on the go.
To seamlessly integrate with physician workflow, health systems need solutions that are at their fingertips, literally—like a mobile phone. Over the next decade, we can expect to see mobile platforms at the center of health care innovation.
Learn more about how we can transform physician communication at your organization.
Create targeted content
Quickly select your targeted audience and send mobile-optimized messages that can be segmented by both physician role and interest.
Deliver to the optimal venue
Deliver messages to a customized, white-label mobile venue; prioritize every communication that is sent to busy providers; and collect "pulse survey" feedback on an ongoing basis.
Track, analyze, and improve
Track user activity to understand who has viewed messages, easily differentiate high- and low-performing content, and efficiently analyze and understand structured feedback from physicians.
Expert strategies and comprehensive resources
We provide upfront support to assess your current strategy and expert advice to overhaul your operations, plus full access to our library of communication-related research and ready-to-use tools and templates.
Implementation training and ongoing communication
Maximize the value of Crimson Connect with on-site resources and training for administrators and physicians. Ongoing monitoring can track utilization and engagement and provide on-the-fly recommendations to keep communication active and invigorated.
Dria McCluskey is a senior director of performance technologies with The Advisory Board Company. She serves as relationship manager for hospital executives and staff utilizing business intelligence applications to transform process improvement, physician alignment, productivity, and supply cost management. More
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