Every major player in your health system gets a direct line to the industry’s most-needed insights and
the support to take action. Learn about our research platform.
A strategic focus on talent is critical to success. Learn how we can help you make the right investments.
Attract and retain the patients you aspire to serve by offering the care network, access, and experience they need. See a list of our capabilities below or visit the Optum website for more information about our comprehensive approach to health care operations.
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Walmart. Target. Minute Clinic. They're just a few of the new names in the provider market, and their decades of retail experience put them at an advantage. Our consumer marketing and engagement technology helps you maintain a competitive edge and turn today's clinical shoppers into your loyal patients.
Learn how leveraging analytic platforms and online scheduling can increase your ability to attract and retain patients.
Proven strategies for using Google AdWords and Facebook to improve ad effectiveness and target the right messages to the right consumers at the right time.
Prepare to optimize your investment with this simple checklist that takes the guess work out of CRM readiness.
You know you need to exceed consumers’ expectations—both to attract patients and to keep them loyal. But what exactly do consumers want?
Hear how our performance technologies help health systems create a cohesive, consumer-oriented journey for their patients.
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Watch now to learn why consumerism will impact you, no matter where you are in the health care ecosystem.
Learn more about how you can attract—and retain—today’s health care consumers with our consumer engagement platform.
We pair technology with strategic marketing expertise to help you attract patients, build their loyalty, and support population health management goals.
We integrate discrete data sets to give you a 360-degree view of your operating environment. Our modeling and analytics services include data matching and appending, modeling/algorithms, risk scoring, segmentation, prediction, marketing propensity scoring, and on-demand querying.
Audience Rx is powered by a relationship segmentation workflow engine that's designed for enterprise scale marketing campaign execution, tracking, and reporting. We target our messaging toward Google paid search, micro-targeted display advertising, Facebook advertising, email marketing, and highly targeted direct mail, and we track performance using a consolidated view of all channels, key operating metrics, and a closed results loop to patient services.
Every Audience Rx member is paired with a dedicated marketing consultant to help them:
You'll also have access to a team of data implementation specialists, data scientists, and product managers to ensure that you're maximizing the value of the platform.
Optimize your digital marketing channels
Learn successful strategies for using Google AdWords and Facebook to target the right messages to the right consumers at the right time. Download the guide.
Build patient and consumer loyalty
To get patients in the door—and make sure they keep coming back—you need to provide both a 21st century consumer experience and a top-notch patient experience. Learn the three key values for winning over both sides. View the infographic.
It might be time to revise your marketing plan
Let us help you create a targeted, actionable, and ready-to-present plan with these four key steps. Download the template.
Drive leads with our landing page do's and don'ts
Are you struggling to convert your website visitors into prospective patients or engaged leads? Watch this on-demand webconference to learn the do’s and don’ts of an effective landing page strategy. Watch the webconference.
Catching your patient's eye—and their business
Many hospitals are creating a robust primary care outreach strategy, but they are less adept at targeting patients directly. The secret is to align your topic, target, and the method. Learn more.
CRMs: Not just a tool for marketers
Learn how organizations are successfully using CRM software to more effectively communicate with patients. Learn more.
Your integrated hub for strategic planning support
Workflow technology that helps you retain and grow referral revenue.
Helps health care strategic planners foresee market evolution, expedite confident decisions, and lead their teams and stakeholders through change.
Enables staff to conduct patient satisfaction rounds directly on mobile devices and provides the analytics needed for in-depth analysis, service recovery, and systematic performance improvement.