Walmart. Target. Minute Clinic. They're just a few of the new names in the provider market, and their decades of retail experience put them at an advantage. Our consumer marketing and engagement technology helps you maintain a competitive edge and turn today's clinical shoppers into your loyal patients.
Get successful strategies for using Google AdWords and Facebook to target the right messages to the right consumers at the right time.
Are you struggling to convert your website visitors into prospective patients or engaged leads? Watch this on-demand webconference to learn the do’s and don’ts of an effective landing page strategy.
Learn how consumers are thinking about and shopping for care—and see how you should shift your focus to meet their needs.
83% of patients visit hospital websites before selecting a provider. Download this guide to learn four key ways to successfully optimize your hospital's website for maximum impact.
Learn more about how you can attract—and retain—today’s health care consumers with our consumer engagement platform.
We pair technology with strategic marketing expertise to help you attract patients, build their loyalty, and support population health management goals.
We integrate discrete data sets to give you a 360-degree view of your operating environment. Our modeling and analytics services include data matching and appending, modeling/algorithms, risk scoring, segmentation, prediction, marketing propensity scoring, and on-demand querying.
Audience Rx is powered by a relationship segmentation workflow engine that's designed for enterprise scale marketing campaign execution, tracking, and reporting. We target our messaging toward Google paid search, micro-targeted display advertising, Facebook advertising, email marketing, and highly targeted direct mail, and we track performance using a consolidated view of all channels, key operating metrics, and a closed results loop to patient services.
Every Audience Rx member is paired with a dedicated marketing consultant to help them:
You'll also have access to a team of data implementation specialists, data scientists, and product managers to ensure that you're maximizing the value of the platform.
Expert perspectives on the retail revolution
Our experts weigh in on what the new retail market looks like and how provider organizations need to adjust their strategies to position themselves for success. More
CRMs: Not just a tool for marketers
Learn how organizations are successfully using CRM software to more effectively communicate with patients. More
Catching your patient's eye—and his business
Many hospitals are creating a robust primary care outreach strategy, but they are less adept at targeting patients directly. The secret is to align your topic, target, and the method. More
Meet your new Medicare patient
From 2011 to 2030, an average of 10,000 baby boomers will age into Medicare each day. These patients approach health care decisions differently—which means you have to approach them differently. Here are the five distinctions that matter most. More
What consumers want from primary care
Our 2014 Primary Care Consumer Choice Survey asked 4,000 consumers what they’re looking for when choosing a clinic for a low-acuity illness like the flu. Find out how they responded. More
How to market primary care
Learn 11 strategies for helping patients understand and navigate diverse primary care sites. More
Your marketing plan template
Create a targeted, actionable, and ready-to-present plan for your organization or service line. This tool provides guidance on four key steps of the process. More
Technology solutions and best practice research to help hospitals and medical groups drive the physician-centric medical group performance initiatives necessary to maximize value and total health system contribution.
Workflow technology that helps you retain and grow referral revenue.
Helps health care strategic planners foresee market evolution, expedite confident decisions, and lead their teams and stakeholders through change.
Attract and retain the digital health care consumer with an online scheduling platform that’s as smart as it is convenient.
We provide strategic guidance and performance improvement solutions —actionable insights and analytics, technology platforms, consulting expertise and talent development services. More
Learn about our Solutions Partnerships
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Stay on top of CJR, CMS’s mandatory bundled payment program, and see how your organization compares against national benchmarks for episodic spending.More
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