Shattering the Member Engagement Myth
Download this presentation for our take on the effectiveness of health plan engagement efforts, how service failures have opened the door to new market entrants and reshaped member expectations, and practical examples of how leading health plans are equipping providers to help steer members, improving the timing of communications to members, and preventing predictable navigation hot spots.
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More from the Health Plan Advisory Council
How to think about member engagement and craft strategies that work
In part two of this two-part series, we build upon survey data outlining why members don't trust health plans and propose a new concept for member engagement: Health Plan Diplomacy. Instead of asking, “How can we engage members?” we propose asking, “How can we change member behavior?”
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