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In part one of this two-part series, we dive into survey data that highlights members concerns and outlines why traditional engagement strategies and tactics don’t work.

Although health plans have a wealth of insight and experience that could help members better navigate the health care system, many members are not interested. The barrier to being the source of truth is high and requires health plans to re-imagine their member engagement strategies, starting with understanding what their members are thinking and why.


More from the Health Plan Advisory Council

How to think about member engagement and craft strategies that work

In part two of this two-part series, we build upon survey data outlining why members don't trust health plans and propose a new concept for member engagement: Health Plan Diplomacy. Instead of asking, “How can we engage members?” we propose asking, “How can we change member behavior?”

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Infographic: Survey data that outlines how consumers wish to access health care

We surveyed nearly 4,000 consumers about their health care preferences and outlined them in this complimentary infographic. Learn what consumers want when it comes to how they consume health care.

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Case Study: How two plans are acting on their members' behalf

Learn how two health plans have taken the initiative to support their members: one through proactively helping members connect with primary care physicians, and another who teamed up with Lyft to make sure members get to their appointments.

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