Despite the growing promise of direct-to-consumer primary care virtual visits, there are still very real challenges to launching and scaling a successful program. Having a thoughtful, well-designed, and timely virtual visit platform doesn’t guarantee that patients will swap their in-person visit for an online one. In fact, many consumers are wary of shifting from in-person to virtual visits.
To ensure program scalability and sustainability over time, planners must develop multifaceted marketing strategies that improve consumer outreach and encourage adoption of telehealth services. Read this briefing to learn about the consumer values and preferences that drive adoption, the barriers or concerns that deter consumers from trying virtual care, the most effective communication channels to advertise virtual services, and the platform capabilities that can enhance user experience and boost patient loyalty.