The Retail Service Line

Design specialty care access points to attract self-referring consumers

Learn how progressive organizations are “retailizing” their service lines.

Retail service line

With patients increasingly self-referring and influencing their specialty care referrals, primary care physicians are no longer the sole players in directing specialty care volumes. In fact, self-referrers now drive up to half of specialty business.

This means that to maintain and grow specialty care volumes, growth strategists need a consumer strategy that directly responds to consumers’ specialty care priorities.

Learn how progressive organizations are “retailizing” their service lines by engaging potential patients through symptom-focused messaging, cultivating a word of mouth strategy, providing fast access for select parts of the care pathway, and creating a targeted pricing strategy.

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