The Experience Lab

For healing health care from the inside out.

The Experience Lab, a new offering from Advisory Board, is dedicated to transforming every aspect of the health care Experience from the inside out. It’s what we call "Big E Experience"—creating meaningful and memorable Experiences for and with team members, providers, patients, and guests—because we believe everyone’s Experience matters.

Our Catalysts use innovative Experience Design principles, lenses, and techniques to guide, inspire, and equip visionary health care systems—our Lab Partners—to imagine anew. Together, we will intentionally design a new future for health care.

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