Building a consumer-centric orthopedic program

The four imperatives to meeting orthopedic consumer demands—and how to do it

Getting to the core of orthopedic consumerism

You’ve heard for years that consumerism is on the rise in orthopedics. But have you heard directly from consumers on what they look for in an orthopedic provider? Have you rethought your strategy around these consumer demands?

We’ve identified orthopedic patients’ most front-of-mind care attributes and we’ve mapped them to our best-in-class tactics on how to meet them. Here’s your roadmap for a differentiated consumer-centric orthopedics program.


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