Marketing Home Health and Hospice Services

The Importance of Engaging Referrers

As Medicare and commercial payers implement new reimbursement models—like readmissions penalties and value-based payments—provider organizations are closely following patients’ progress after discharge from the hospital.

With the ability to manage post-discharge care and patients’ chronic conditions in a less costly setting, post-acute providers can lower the cost of care and improve patients’ end-of-life experiences. However, many clinicians still do not recognize the value of post-acute services.

To engage referrers, progressive home health and hospice agencies are building personal relationships through:

  • Clinically versed personnel
  • Organizing services around clinical specialties
  • Tracking referral and clinical quality data through customer relationship management (CRM) software

This brief profiles these and other marketing strategies used by four leading home health and hospice agencies.

Members, log in to read the briefing

Members of the Post-Acute Care Collaborative can log in to to read more.

Not a member? Visit the our website or contact us to learn more.

Log in to access this.

Full access to this content is reserved for Post-Acute Care Collaborative members.
Log in or learn how membership works.