Four steps to fundraising for the health system's new strategic plan

Four Steps to Fundraising 

No longer grounded in the familiarity of the acute care enterprise, today's health system strategic plan challenges leaders' ability to craft a compelling case and engage donors.

Put simply, the gap between institutional strategy and the donor market feels much wider than it was when volume growth was king.

Development shops that eliminate those gaps help their institutions realize transformation and engage donors in new ways. Use these four steps to align your fundraising effort with your institution's new strategic goals.

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