Patient referrals from physicians are often the highest quality prospects you'll receive. Virginia Mason Medical Center in Seattle, Wash., found that major gifts from physician-referred donors averaged $450,000—compare that to $242,000 from board-referred and $49,000 from non-referred prospects.
You don't need to wait for a physician to be a donor before asking them for patient names, either.
Watch the video to learn more about why physician partners in philanthropy are so important—and why you need to start recruiting them today.
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Philanthropy-Physician Partnership Toolkit