Webconference Recording

Top Insights from Today's Grateful Patient Programs

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About the Webconference

Ten years ago, progressive institutions began to adopt a more active approach to grateful patient fundraising, focused on improving service levels during the hospital stay and leveraging patient gratitude post-discharge to deepen the development relationship. In late 2015, the Advisory Board and WealthEngine conducted a survey to better understand the current nature of grateful patient fundraising programs, how they have evolved over time, and where they are heading in the next few years.

Learn about the top findings and insights from that research, and take a peek behind the curtain of Mission Health’s rigorous approach to grateful patient metrics tracking and reporting.

Things you’ll learn:

  • The top investments being made in grateful patient fundraising today
  • Where there’s the most opportunity for growth not currently being captured
  • How Mission Health is using rigorous metrics to better monitor and evaluate the success of its program

Guest Presenters

Mark Logan, President & CEO, WealthEngine
Heather Parkinson, Manager, Development Research and Data Analysis, Mission Health