4 tools you need to fix your price sensitivity strategy

price sensitivity strategy

In today's market, medical group volumes and margins are threatened by the entrance of competitors, ranging from retail providers like Walmart to concierge options like MDVIP. At the same time, an increasing number of patients have more "skin in the game" when it comes to paying for their health care.

This new cost responsibility has made patients more price-sensitive and more willing to shop for services, which has resulted in an environment of heightened price sensitivity.

That means that for your organization to thrive in the market, you'll need a strong price sensitivity strategy. Check out our infographic to learn the four tools you need to fix your strategy—and examples of how your peers have fixed theirs.

Download the infographic

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