Increasingly, disruptors like CVS, Walgreens, and Amazon are entering the ambulatory space to provide more convenient, lower-cost services to patients—a move that threatens the role of the medical group as the front door to the health system. To compete, medical groups need to rethink their traditional, "one-size-fits-all" approach to primary care. This calls for innovation both in the way medical groups design their primary care product and how they operationalize and scale a model that meets the evolving demands of patients and providers.
How leading medical groups compete on primary care innovation
Last year, we released 10 Imperatives for Primary Care Today, a primer for the steps groups must to take to innovate on service differentiation, access points, and physician compensation structures. Recognizing the important role care team members play in care delivery innovation, we also conducted extensive research on driving the ROI of advanced practice providers (APPs) within the medical group. Our research found that the key to unlocking value is to deploy APPs as providers alongside physicians at scale by focusing on APP deployment, training, evaluation, and leadership.
But we're just getting started
Building on last year's work, our team across 2019 will dive deeper into two research topics—and we want to hear from you.
- Primary care innovation: Across 2019, we'll explore how changing consumer preferences and disruptive innovation are reshaping primary care and the ways medical groups differentiate their primary care product for distinct markets of patients. Importantly, we'd like to know how groups approach changes to primary care while maintaining provider engagement.
- Care teams: This year's research will expand its focus beyond APPs to uncover new approaches to care team design and how groups incorporate non-clinical members of the care team at scale. We'll also explore how to design care teams that minimize burnout of all team members, not just physicians.
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Learn more: 4 components of a scalable APP model
Medical groups are hiring more Advanced Practice Providers (APPs) than ever, yet few are realizing the full value these providers offer. The average medical group leaves $49 on the table for each primary care visit led by a physician that could be conducted by an APP. Even if that happens just once a day, it quickly adds up to an annual loss of $10,000 per physician.
Just as a symphony orchestra has four instrumental sections, a scalable APP model has four components. Download now to learn about each component and how it plays a critical role in ensuring the harmonious use of APPs within your medical group.