On-Demand Primary Care Preferences Explorer

Understand consumer preferences for urgent, episodic primary care

Explore the overall results and obtain detailed cohort data cuts from The Primary Care Consumer Choice Survey database consisting of over 4,000 consumer responses on primary care preferences and priorities.


FAQs: Getting started with the Explorer

Who should use this tool?
We designed the On-Demand Primary Care Preferences Explorer to help health care planners, business developers, strategists, and marketers analyze consumer survey data using different criteria, such as age, income, gender, or region.

How do I use it?
To start, click on the red button above, which will bring you to the explorer homepage. To analyze the priorities of unique patient sub-populations, click the “Modify Cohort” tab and selecting the sub-populations of interest.

The chart will display the cohort’s preferences of 56 attributes across five categories including access, cost, quality, reputation, and service.

What's the benefit?
With just one click of a button, you can have access to cohort specific consumer intelligence for prioritizing your primary care investments.

Want more detail on the methodology and insights from the survey? Access our research briefing for the Primary Care Consumer Choice Survey.

Not familiar with our consumer surveys? Get the top findings in one infographic, or go deeper on results from our recent specialty care survey.

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