The Growth Channel

The latest innovations in market strategy and share competition

Sports medicine is growing rapidly—here are 2 tactics for your program to get ahead

by Rob Ryan and Jai Seth October 22, 2019

High volumes, fast projected growth, and a favorable case mix of young and commercially insured patients make sports medicine a growth priority for health system planners today. But building a differentiated sports medicine program is expensive—labor costs alone can exceed $450,000 annually. As a result, systems are searching for a single "silver bullet" strategy that can both drive new patient acquisitions and build consumer loyalty to capture this attractive demand without putting the large required investment to waste.

Read more »

3 ways the HOPPS proposed rule may drive ASC growth

by Rayson Pinto and Lauren Lawton October 15, 2019

In 2017, national ambulatory surgical center (ASC) volumes increased by 22.9% nationally. This growth is due, at least in part, to pressure from CMS and commercial payers to shift surgeries to lower-cost sites of care. The 2020 HOPPS and ASC Proposed Rule shows that CMS will only continue to encourage this trend.

Read more »

National opioid prescribing behaviors have improved—5 imperatives to keep the momentum going

Rebecca Tyrrell, MS October 8, 2019

National opioid stewardship efforts appear to be paying off, but there's still plenty of room for improvement, especially for the treatment of opioid use disorder (OUD).

Read more »

Volumes declining at your organization? Here's how to identify the root cause.

by Austin Terry and Lauren Lawton October 3, 2019

To reverse volume declines, organizations must first understand the underlying cause of the decline. But identifying why an organization is seeing falling patient volumes is no easy feat. While at times the explanation may be as simple as a declining population base, more nuance is almost always required to truly explain why a facility is treating fewer patients.

Read more »

How telehealth can help your hospital improve addiction care

by Sharareh Afshani and Emily Heuser September 26, 2019

With over 130 overdose deaths each day and more than 2.1 million individuals with an opioid use disorder (OUD), the statistics of the opioid epidemic are staggering.

Read more »

3 orthopedic implications from the 2020 HOPPS proposed rule

by Elena Price, Nahiyan Khan, and Sebastian Beckmann September 17, 2019

On July 29, 2019, CMS released the CY 2020 HOPPS Proposed Rule, which included payment updates to joint replacements. The rule proposes removing total hip arthroplasty (THA) from the inpatient-only list, making it eligible to be paid by Medicare in hospital outpatient departments (HOPDs). CMS is also considering adding total knee arthroplasty (TKA) to the ambulatory surgical center's (ASC's) covered procedures list, rendering it reimbursable in inpatient, HOPD, and ambulatory surgical center settings.

Read more »

$1.2M saved and counting: What to know about Intermountain's neonatal telehealth program

by Tara Viviani and Lauren Lawton September 5, 2019

Up to 10% of newborns require breathing assistance or extensive resuscitation. While neonatal providers attend biannual resuscitation trainings, skill deterioration is common within months of the course, especially for those who rarely use resuscitation.

Read more »

Gen Z is aging out of pediatrics—what does that mean for your growth strategy?

by Sarah Musco and Robert Ryan August 27, 2019

The burgeoning "Gen Z" generation, made up of Americans born during or after 1997, is front of mind to many health system planners and growth strategists. Today, however, Gen Z constitutes a disproportionately small share of the health care market. Health systems should keep this in mind when devising their growth strategies and instead focus their efforts on the older generations who will drive revenues for the foreseeable future.

Read more »