The Growth Channel

The latest innovations in market strategy and share competition

3 trends shaping the robotic surgery market

by Kaci Brooks and Erin Lane November 12, 2019

Since the advent of surgical robots almost 20 years ago, staying apace with innovation felt like the space race. For the first decade, robots were cutting edge and served as major market differentiators for only the most advanced facilities with the capital to buy them and the highly skilled physicians to use them. But over the last decade, the surgical market has settled, and robots are often viewed as a cost of doing business. Below, we've listed three major trends in the robotic surgery market and outlined how you can respond to this changing landscape.

Read more »

OB unit closure can increase patient drive time 26% and forfeit share: A case study analysis

by Tara Viviani and Lauren Lawton November 5, 2019

Hospitals across America are closing their OB units, decreasing access to obstetrics services and— according to researchers—increasing rates of out-of-hospital births, preterm births, and infant mortality.

Read more »

States are pushing stroke program accreditation. Here are 2 ways to ensure your program remains competitive.

by Phoebe Donovan and Sebastian Beckmann October 29, 2019

In recent years, stroke centers have felt an increasing sense of pressure to pursue accreditation. Not only has the number of stroke centers increased, but regulations are making it harder for unaccredited and even primary stroke centers to compete.

Read more »

Sports medicine is growing rapidly—here are 2 tactics for your program to get ahead

by Rob Ryan and Jai Seth October 22, 2019

High volumes, fast projected growth, and a favorable case mix of young and commercially insured patients make sports medicine a growth priority for health system planners today. But building a differentiated sports medicine program is expensive—labor costs alone can exceed $450,000 annually. As a result, systems are searching for a single "silver bullet" strategy that can both drive new patient acquisitions and build consumer loyalty to capture this attractive demand without putting the large required investment to waste.

Read more »

3 ways the HOPPS proposed rule may drive ASC growth

by Rayson Pinto and Lauren Lawton October 15, 2019

In 2017, national ambulatory surgical center (ASC) volumes increased by 22.9% nationally. This growth is due, at least in part, to pressure from CMS and commercial payers to shift surgeries to lower-cost sites of care. The 2020 HOPPS and ASC Proposed Rule shows that CMS will only continue to encourage this trend.

Read more »

National opioid prescribing behaviors have improved—5 imperatives to keep the momentum going

Rebecca Tyrrell, MS October 8, 2019

National opioid stewardship efforts appear to be paying off, but there's still plenty of room for improvement, especially for the treatment of opioid use disorder (OUD).

Read more »

Volumes declining at your organization? Here's how to identify the root cause.

by Austin Terry and Lauren Lawton October 3, 2019

To reverse volume declines, organizations must first understand the underlying cause of the decline. But identifying why an organization is seeing falling patient volumes is no easy feat. While at times the explanation may be as simple as a declining population base, more nuance is almost always required to truly explain why a facility is treating fewer patients.

Read more »

How telehealth can help your hospital improve addiction care

by Sharareh Afshani and Emily Heuser September 26, 2019

With over 130 overdose deaths each day and more than 2.1 million individuals with an opioid use disorder (OUD), the statistics of the opioid epidemic are staggering.

Read more »