The Growth Channel

The latest innovations in market strategy and share competition

3 ways the 2020 service line technology compendiums can help address your planning needs

by Elena Price and Sebastian Beckmann February 13, 2020

Planners at a hospital (anonymous for the purposes of this post) were looking for a strategy to set their neurosurgery program apart from market competitors. They believed that investing in a new, cutting-edge technology would attract patient interest, but they didn't know which device was a best fit for their organization.

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Looking for an alternative to rural hospital closure? 3 things to know.

by Tara Viviani and Lauren Lawton February 4, 2020

In 2019, 19 rural hospitals closed their doors. This represents a 27% increase from the year prior and brings the total count of hospital closures over the last decade to 120.

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Walmart is placing bets on co-located outpatient services. Should you?

by Aasheen Qadri and Emily Heuser January 30, 2020

Walmart is applying its comprehensive retail strategy to health care services, and is now piloting a one-stop-shop clinic offering primary care, dental, optical, and public health services, all in one convenient location. 

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3 things to know about CV ambulatory changes for 2020

Julie Bass January 21, 2020

Editor's note: This blog post previously ran on Cardiovascular Rounds.

CMS recently finalized its proposal to add three coronary interventions and three supplemental codes to the ambulatory surgery center (ASC) Covered Procedures List for 2020. This is the first time CMS will reimburse PCI procedures in ASCs and CV leaders have questions on how—and if—this should change their ambulatory strategy.

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Opening a new facility? Use these 5 digital strategies to stand out.

by Sharareh Afshani and Emily Heuser January 14, 2020

The final blueprints have been completed, investment capital allocated, and now, your new facility is ready to open its doors. But beyond cutting the ribbon, your new facility's grand opening should engage the community you are joining (or rejoining) and help promote your new location and services.

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3 lessons from Cleveland Clinic's successful foray into 'functional medicine'

by Avery Morrison and Colin Gelbaugh December 17, 2019

Although new and somewhat controversial, functional medicine provides an innovative care model to capture the shopping consumer. In fact, an estimated 30% of Cleveland Clinic's functional medicine patients are new to the system, suggesting this care model could drive provider selection for some patients. By investing in a holistic medical offering, early movers will be able to get in on the ground floor of the growing demand for complementary and alternative medicine, which is estimated to reach a value of $196.9 billion by 2025, according to ReportLinker.

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Amazon Care: Should you be worried yet?

by Yemi Zewdu Yimer and Sebastian Beckmann December 10, 2019

Amazon Care is one of Amazon's latest efforts to disrupt the health care market. Announced in September 2019, Amazon Care is a primary care service which provides in-office, in-house, and virtual services to Amazon employees and their dependents. But should you worry about competing with them just yet?

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3 trends shaping the robotic surgery market

by Kaci Brooks and Erin Lane November 12, 2019

Since the advent of surgical robots almost 20 years ago, staying apace with innovation felt like the space race. For the first decade, robots were cutting edge and served as major market differentiators for only the most advanced facilities with the capital to buy them and the highly skilled physicians to use them. But over the last decade, the surgical market has settled, and robots are often viewed as a cost of doing business. Below, we've listed three major trends in the robotic surgery market and outlined how you can respond to this changing landscape.

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