The Growth Channel

The latest innovations in market strategy and share competition

3 ways demographics data can set your strategic planning apart

by Shay Pratt and Carrie Wolf June 26, 2017

You're probably using a range of data sets to inform your strategic plan—but what about demographics data?

The retail industry has long used this information to support its strategic planning, and it's time that health care leaders follow suit. Demographics data provides visibility into health care attitudes, lifestyle indicators, and psychological motivators, to name a few examples—all factors that inform how patients engage with health care services.

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What planners need to know about ASCs: Understanding the risks and benefits

by Haley Wiesman and Lauren Lawton June 23, 2017

Ambulatory surgical centers (ASCs) can benefit health systems in a number of ways: They can help hospitals grow their outpatient footprint, improve operational efficiency, and better engage patients through shorter stays and lower costs. However, these forces present a challenge to hospitals that compete for outpatient volumes against ASCs. Meanwhile, the reimbursement landscape for this care setting further complicates this dynamic, offering unique challenges and benefits to each stakeholder.

Keep reading to understand today's ASC investment risks and how to approach them based on your system's current portfolio and strategic priorities. 

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Why your strategy team needs data leadership

Shay Pratt June 19, 2017

The data landscape is changing: Not only can you dive deeper into traditional data sources than ever before, but you can also tap into new datasets that improve visibility into consumer preferences, freestanding and physician office activity, and patient journeys across the continuum.

These resources afford great potential; they can enable planning teams to create multi-dimensional market analyses that spark greater confidence in growth planning, improve decision-making speed, and go beyond basic market share measures to better understand the root causes of market performance. 

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Follow these 3 Intermountain best practices to fight the opioid crisis

by Sarah Musco and Sarah Izzo June 15, 2017

Despite rising opioid prescription and overdose rates, organizations haven't figured out the right way to respond. But it's not for a lack of trying: Planners have been seeking ways to address opioid misuse and using resources to do so.

So what's the problem? Health systems often fail to include other key stakeholders in the conversation—leading to disjointed, duplicative initiatives that are at odds with one another.

Intermountain Healthcare, a 22-hospital not-for-profit health system, has overcome this problem with its community-based strategy. Read on to learn more about Intermountain's approach.

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Your AMC's growth is at risk. Secure market share as an academic health system.

by Dick Wright, Senior Advisor, Advisory Board Consulting June 9, 2017

You've probably heard this horror story: a top academic medical center (AMC) loses its market-leading position to increasingly consolidated competition.

Why? As competitors join forces, they form large networks that make it difficult for the traditional AMC to protect its market share and patient population.

To avoid the fate of this cautionary tale, AMCs must seek out a new growth strategy, pursuing different relationships and expanded services to compete for payer and consumer attention in today's environment. They'll need to transform into a new form of AMC: the academic health system.

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This graduation season, focus on patient alumni to grow referrals and boost satisfaction

by Tracy Walsh and Stephen Carrick May 30, 2017

With graduation season in full swing, newly minted alumni from colleges and universities seem to be everywhere. However, there is another type of new graduate your organization may be overlooking who can increase patient satisfaction and draw interest from prospective patients—patient alumni.

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You're probably measuring telehealth ROI wrong. Use these 6 metrics to do it right.

by Tracy Walsh and Cara Goerlich May 18, 2017

You're likely among the 83% of providers who plan to invest in telehealth this year. But do you have the right framework to evaluate this investment? According to REACH Health, only 16% of providers have been "highly successful" in achieving financial returns from telehealth.

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3 strategic benefits of surgery prep programs

Sarah Musco and Pranav Kaul May 3, 2017

Surgery programs have long been a strategic priority for hospital executives given the amount of revenue they generate. However, until recently, surgical program optimization began and ended at the actual procedure itself, with little thought to the pre- or post-procedure pathway. 

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