The Growth Channel

The latest innovations in market strategy and share competition

The 3 'pain points' that derail hospital affiliations (and how you can overcome them)

by Elizabeth Caniano and Sarah Musco March 5, 2019

While mergers and acquisitions grab many health care headlines, they're by no means the only types of strategic partnerships. Affiliation agreements between well-known care organizations and community hospitals are increasingly popular. They're typically designed to boost volumes and clinical trial accruals, build brand recognition, and improve community care quality—without the financial and legal commitment of a full merger or acquisition.

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How to respond to CMS' new price transparency tool for Medicare patients, in 3 steps

by Yemi Zewdu Yimer and Emily Heuser February 26, 2019

CMS announced its Procedure Price Lookup tool in late 2018 to help Medicare patients make their health care decisions by improving price transparency. The tool displays average costs of select procedures in ambulatory surgical centers (ASCs) and hospital outpatient departments (HOPDs) for Medicare patients.

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3 steps to improve facility planning efficiency

by Viggy Parr Hampton, MPH, and Miriam Sznycer-Taub February 21, 2019

Building reactively goes hand-in-hand with facility planning challenges

As new competition emerges—from retail care, to telehealth, to Amazon—planners must respond swiftly and expand their organizations' reach of services. To accommodate this fast-paced growth, many organizations try to get a request for proposal (RFP) out as quickly as possible and accelerate proposal and construction timelines. But chances are, you may still feel like your facility planning process doesn't keep pace with new competition, whether that's because your architects aren't delivering the designs you want, the fees are too much, or the process is taking too long as firms go back to the drawing board.

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Trying to improve imaging efficiency? Get 3 insights from Johns Hopkins' approach.

by Salman Hasan and Matt Morrill February 19, 2019

Over the past few years, your organization has probably tried to improve imaging efficiency for the dual benefit of reducing waste and increasing imaging scans per day. But the rise in consumerism has added new urgency to improving imaging throughput: Patients and referring providers expect easy access to imaging appointments. Improving on-time starts not only boosts patient satisfaction but also differentiates a facility among other imaging providers.

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The 5 questions you must ask before investing in a high-end service

by Nadeem Farooqi and Sebastian Beckmann February 14, 2019

Hospitals and health systems have long considered high-end services an investment with strong potential to drive growth. But in a world of slimming margins, you need a principled approach to evaluating the true potential of these expensive investments before allocating your limited dollars to a new offering.

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Hospitals are building gender affirmation health programs. Here's how to decide which services to offer.

by Kaci Brooks and Domenica Gilbert February 5, 2019

The American Society of Plastic Surgeons reported performing 155% more gender affirming surgeries in 2017 than in 2016. It's no surprise, then, that we've been getting many questions about how to build a program that meets the needs of transgender patients in the community. To find out, we interviewed providers across the country.

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Optometry can advance 3 of your top strategic goals. Here's what you need to know.

by Tara Viviani and Lauren Lawton January 29, 2019

As the population ages, demand for eye care continues to grow, causing many health systems to consider optometry as a part of their growth strategies.

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In 2020, your Medicare Advantage beneficiaries may be covered for telehealth. Here's how to prepare.

by Samara Ford and Domenica Gilbert January 22, 2019

If you don't think Medicare patients are big consumers of telehealth services, you're right—only about 4% of Medicare beneficiaries have tried a virtual visit. Generational differences are likely one driver of this low uptake, but another major reason is that CMS reimbursement has been limited for Medicare beneficiaries.

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