The Growth Channel

The latest innovations in market strategy and share competition

How to get physicians on board with your accountable care goals—in 3 steps

by Alicia Daugherty and Dhananjai Seth February 22, 2018

Many of our readers have just put the finishing touches on their organization's strategic plan for 2018. And with tighter margins and more revenue at-risk than ever, one common provider goal for 2018 is to progress toward accountable care goals.

This leads us to the hard stuff: getting the right people on board. One key place to start? With your physicians.

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Our 2018 growth predictions: What planners should watch for

by Anna Yakovenko and Emily Heuser February 15, 2018

Across the health care industry, 2017 brought some major news-grabbing headlines. After a year of high-profile mergers and fluctuating patient volumes, threats to change regulations and actual changes to regulations, the only certainty for the year ahead is that more uncertainty awaits. Our experts have waded through that uncertainty and identified the three most impactful changes you should prepare for in 2018. 

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Bioelectronics are already shaking up health care. Here's what you need to know.

by Sarah Musco and Carrie Wolf February 2, 2018

You may have already heard about bioelectronics and electroceuticals, a hot topic in the biotech industry right now. This field of medicine uses small, implantable medical devices to either stimulate or block nerve function inside the patient's body in order to modulate cell or organ activity.

Although seemingly straight from a sci-fi movie, bioelectronics are already being used to treat many chronic conditions, as well as motor and nervous system disorders—and application of the technology is only growing, making this field a topic planners should get familiar with.

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3 things planners need to know about patient journeys

by Madhavi Kasinadhuni, Kyle Rose, and Zhi Bo Deng January 22, 2018

Consumer journey maps are research-driven product design tools that track how customers interact with a business over time—from experiencing a need, to seeking a solution, to reaching resolution. In health care, patient journeys show how, when, where, and why patients access care. Planners can use these insights to craft their patient acquisition and retention strategies accordingly.

To understand the best ways to use journey analytics, we're analyzing longitudinal claims data from national commercial payers. Here are three insights from our research so far:

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What your 693 questions tell us about telehealth in 2018 and beyond

by Tracy Walsh and Aashika Nagarajan January 16, 2018

In anticipation of our 2018 telehealth market trends webconference later this month, we reviewed nearly 700 telehealth-related questions submitted by members over the past two years to understand what topics industry stakeholders care about the most and what they reveal about recent telehealth activity. Here are our top takeaways:

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99% of eligible patients don't get bariatric surgery. Here's what you can do about it.

by Sarah Musco and Olivia Webb January 12, 2018

Hospital planners and marketers face a significant challenge in growing bariatric surgery volumes: Prospective patients tend to underestimate their obesity, and very few of those eligible choose weight loss surgery as a solution. In fact, information presented at the 2017 Obesity Week conference suggested less than 1% of eligible patients get weight loss surgery.

To tap into bariatric surgery growth, planners and marketers need to mitigate the barriers that prevent patients from seeking surgery. Read on for three common barriers to surgery, and how you can overcome them. Then, sign-up for our Feb. 1 webconference on general surgery market trends.

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How virtual reality provides non-opioid pain relief in the hospital

by Madhavi Kasinadhuni and Jackie Kimmell January 4, 2018

What do snowmen and penguins have to do with non-opioid pain relief? They show the potential for virtual reality in clinical care.

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Big payment changes for remote patient monitoring and telehealth: What you need to know

by Tracy Walsh and Cara Goerlich December 20, 2017

On Nov. 2, CMS released their final rule for the FY 2018 Physician Fee Schedule, announcing three promising changes for telehealth:

  • A standalone CPT code for remote patient monitoring (99091), offering reimbursement for 30 minutes or more spent interpreting patient biometric data from devices such as ECG, blood pressure, and glucose monitors;
  • The introduction of two new virtual specialty CPT codes for therapeutic oncology assessment and crisis psychotherapy, as well as four add-on codes; and
  • The removal of the "GT" modifier for telehealth claims.

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