The Growth Channel

The latest innovations in market strategy and share competition

All surprise, no party: How unexpected medical bills may drive away your patients

by Sherri Afshani and Emily Heuser May 14, 2019

Amid rising drug costs, an ongoing opioid epidemic, and looming uncertainty over the future of Medicare, surprise medical bills emerge as one of patients' greatest concerns—and a key (dis)loyalty driver.


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Transgender patients need more than surgery-only care. Here's how to meet their needs.

by Kaci Brooks May 7, 2019

When systems think about gender-affirming services, surgery is often the first thing that comes to mind—and given that payers have started covering these surgeries, provider interest in these programs has spiked.

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Advocate's volunteer-based navigator program cut readmissions and saved costs. Here's how.

by Ben Wheeler and Sebastian Beckmann April 30, 2019

Advocate Illinois Masonic Medical Center developed a new patient navigation strategy to improve new referral growth and transitions of care in a highly competitive market—and by implementing a collaborative, volunteer-based program, Advocate also made progress against multiple quality and financial metrics.

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PCP visits are on the decline. Here's how you can respond.

by Austin Terry and Lauren Lawton April 9, 2019

Primary care is central to most health systems' strategies, whether you're looking to drive downstream referrals or control costs. But a new analysis from the Health Care Cost Institute shows that this health system entry point may be changing. The analysis—which was based on data from Aetna, Humana, Kaiser Permanente and UnitedHealthcare—found that primary care physicians (PCPs) saw 18% fewer patients from 2012 to 2016.

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3 reasons why your virtual urgent care program isn't achieving ROI—and what you can do about it.

by Samara Ford and Domenica Gilbert April 1, 2019

Telehealth has become an attractive addition to the urgent care landscape. For one, virtual visits can save patients travel time, increase provider capacity, and even reach patients who previously lacked a PCP. What's more, virtual visits can deliver on sought-after consumer preferences, building loyalty down the road.

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How new technology is bringing post-acute care into patients’ homes—and cutting costs

by Jai Seth and Sebastian Beckmann March 28, 2019

With studies attributing 44% of total episodic spending on post-discharge care, it is no surprise that post-acute care (PAC) has received an outsized share of attention as planners search for savings under new payment models. As part of this effort, planners are looking critically at PAC sites: Although skilled nursing facilities (SNFs) and inpatient rehab facilities (IRFs) account for 67% of PAC spending, technological advancements are, in part, improving the efficacy of other PAC sites, particularly home health.

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The 3 'pain points' that derail hospital affiliations (and how you can overcome them)

by Elizabeth Caniano and Sarah Musco March 5, 2019

While mergers and acquisitions grab many health care headlines, they're by no means the only types of strategic partnerships. Affiliation agreements between well-known care organizations and community hospitals are increasingly popular. They're typically designed to boost volumes and clinical trial accruals, build brand recognition, and improve community care quality—without the financial and legal commitment of a full merger or acquisition.

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How to respond to CMS' new price transparency tool for Medicare patients, in 3 steps

by Yemi Zewdu Yimer and Emily Heuser February 26, 2019

CMS announced its Procedure Price Lookup tool in late 2018 to help Medicare patients make their health care decisions by improving price transparency. The tool displays average costs of select procedures in ambulatory surgical centers (ASCs) and hospital outpatient departments (HOPDs) for Medicare patients.

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