The Growth Channel

The latest innovations in market strategy and share competition

How much revenue will your hospital lose due to Covid-19? Use this estimator to find out.

by Tara Viviani and Lauren Lawton September 17, 2020

A few months ago, we created the Covid-19 Elective Surgery Cancelation Impact Estimator to help hospitals model the volumes and revenue they may lose as a result of Covid-19 bed capacity constraints.

Read more »

500,000 fewer births next year? Here's what we know about Covid-19's implications for pregnancy.

by Daniel Shats and Lauren Lawton September 10, 2020

Six months ago, Covid-19 drastically altered the patient experience and standard of care for pregnancy. In our first installment, we outlined the impact of Covid-19 on virtual visits, OB unit protocols, and out-of-hospital births. These original implications largely remain true—but there's one new trend that will greatly affect health systems over the next one to two years.

Read more »

More employers are steering their workers' spine care choices. (And most spine programs aren't ready to respond.)

by Rob Ryan, Sebastian Beckmann, and Jai Seth September 1, 2020

Direct-to-employer steerage partnerships for spine care are growing rapidly, but most programs are ill-suited to participate. Here's why that is—and how the market could change moving forward.

Read more »

To predict your next Covid-19 surge, track these leading indicators

by John Keblish and Colin Gelbaugh August 27, 2020

A spike in Covid-19 hospitalizations can come with little notice, forcing health systems into a reactive position where they must once again be ready to postpone elective services and activate surge plans. However, hospitals can try to anticipate outbreaks by tracking leading indicators correlated to a future surge.

Read more »

8 imperatives for physician outreach during Covid-19—and beyond

by Colin Gelbaugh and Nick Hauger July 16, 2020

To navigate periods of crisis and recovery during America's new coronavirus epidemic, consistent and ongoing communication with referring physicians is paramount. Physician outreach teams are well positioned to use their relationships with physician offices to coordinate a unified Covid-19 strategy and to accelerate recovery plans. But to do so, their roles and responsibilities must evolve.

Read more »

We've updated our joint replacement outpatient shift calculator. Here are 3 things you need to know.

by Rob Ryan, Jai Seth, and Sebastian Beckmann July 9, 2020

CMS has finalized coverage of total knee arthroplasty (TKA) in the freestanding setting and total hip arthroplasty (THA) in hospital outpatient departments (HOPD), serving as the latest indicator that total joint replacement (TJR) is no longer the inpatient stronghold it once was.

Read more »

3 ways to set your service line leaders up for strategic success

Megan Tooley Director June 16, 2020

Welcome to "Field Report," a new series where Advisory Board experts weigh in on what they are hearing from health care organizations across the country. In this edition, Megan Director, who spends her time working with executive teams on system service line strategy and business development, weighs in on what she is learning from organizations across the country.

Read more »

4 data-driven ways to win millennial patients' loyalty

by Sharareh Afshani and Rebecca Tyrrell June 3, 2020

Millennials are the largest living generation in the United States. Yet, despite their numbers, many providers don't fully understand the nuances in this group's unique health care preferences and needs.

Read more »