The Growth Channel

The latest innovations in market strategy and share competition

3 orthopedic implications from the 2020 HOPPS proposed rule

by Elena Price, Nahiyan Khan, and Sebastian Beckmann September 17, 2019

On July 29, 2019, CMS released the CY 2020 HOPPS Proposed Rule, which included payment updates to joint replacements. The rule proposes removing total hip arthroplasty (THA) from the inpatient-only list, making it eligible to be paid by Medicare in hospital outpatient departments (HOPDs). CMS is also considering adding total knee arthroplasty (TKA) to the ambulatory surgical center's (ASC's) covered procedures list, rendering it reimbursable in inpatient, HOPD, and ambulatory surgical center settings.

Read more »

$1.2M saved and counting: What to know about Intermountain's neonatal telehealth program

by Tara Viviani and Lauren Lawton September 5, 2019

Up to 10% of newborns require breathing assistance or extensive resuscitation. While neonatal providers attend biannual resuscitation trainings, skill deterioration is common within months of the course, especially for those who rarely use resuscitation.

Read more »

Gen Z is aging out of pediatrics—what does that mean for your growth strategy?

by Sarah Musco and Robert Ryan August 27, 2019

The burgeoning "Gen Z" generation, made up of Americans born during or after 1997, is front of mind to many health system planners and growth strategists. Today, however, Gen Z constitutes a disproportionately small share of the health care market. Health systems should keep this in mind when devising their growth strategies and instead focus their efforts on the older generations who will drive revenues for the foreseeable future.

Read more »

How Ardent Health Services used 'social listening' to improve the patient experience

by Avery Morrison and Emily Heuser August 20, 2019

Health care organizations are increasingly using social media as a tool to inform consumers, but this approach scratches just the surface of effectively engaging with local communities. As Ardent Health Services learned, inverting the flow of information and listening to consumers through social media can uncover opportunities to engage patients, their families, and the community and improve their experience. This strategy can make an impact throughout the organization.

Read more »

New study sheds light on the long-term health risks of young stroke patients. How should you respond?

by Phoebe Donovan and Sarah Musco August 13, 2019

Since Luke Perry's premature passing due to stroke, public awareness surrounding the disease has skyrocketed—and for good reason. Until 2008, stroke was the third-leading cause of death, behind heart disease and cancer.[1] Since then, awareness efforts such as FAST and Time is Brain, in combination with advancements in treatment and diagnosis, have improved stroke mortality and incidence rates.[2] And with the majority of strokes occurring in Americans aged 65 and older, it's no surprise that these efforts have focused on our older populations.[3]

Read more »

Unsure about the risk outpatient shift poses for your organization? Here's how to tell!

by Austin Terry and Lauren Lawton August 6, 2019

One of the largest disruptors in health care in the last few years has been the shift of traditionally inpatient care to outpatient settings. While inpatient care has historically generated a majority of hospital revenue, this fact is quickly changing, with outpatient revenue now at 95% of its inpatient counterpart.

Read more »

Florida just repealed most of its CON law. Here's how to thrive amid increased ambulatory competition.

by Nahiyan Khan and Sebastian Beckmann July 25, 2019

Just last month, Florida approved a law to repeal significant portions of its long-standing certificate of need (CON) program. This law will eliminate the CON requirement for general hospitals, complex medical rehabilitation beds, and tertiary hospital services starting July 1, 2019, removing major regulatory barriers to commencing or expanding many health care services in Florida.

Read more »

3 steps to help you get the most out of your market assessments

by Ben Wheeler and Haley Wiesman July 9, 2019

Health care providers are overwhelmed with data. Claims, referrals, payments, and costs—each received from commercial payers, CMS, HHS, and patients—bury organizations under an avalanche of information. The results can be paralyzing.

Read more »