The Growth Channel

The latest innovations in market strategy and share competition

In 2020, your Medicare Advantage beneficiaries may be covered for telehealth. Here's how to prepare.

by Samara Ford and Domenica Gilbert January 22, 2019

If you don't think Medicare patients are big consumers of telehealth services, you're right—only about 4% of Medicare beneficiaries have tried a virtual visit. Generational differences are likely one driver of this low uptake, but another major reason is that CMS reimbursement has been limited for Medicare beneficiaries.

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How Mayo's stroke care pathway improves bed capacity—and why the process works for more than just your stroke patients

by Phoebe Donovan and Sarah Musco January 15, 2019

It's no secret that the strain on hospital beds will persist as our aging population requires increasingly complex care. Reengineering patient flow can help hospitals meet this demand by ensuring patients are treated in the right care setting at the right time. Mayo Clinic adopted a risk-stratified approach to address this issue, and in doing so, it cut stroke care costs by 10%.

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Up to 35% of patients would switch PCPs for genetic testing. But is it a good investment for you?

by Tara Viviani and Haley Wiesman January 8, 2019

Preventive forms of genetic testing, specifically predictive and pharmacogenomic testing, are two of the most recent disruptors in health care. While predictive genetic testing examines healthy individuals for genetic variants that may lead to disease, pharmacogenomic testing examines how an individual may react to different medications.

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You may be oversizing the market for your next investment. Here's how to think of your TRUE opportunity.

by Benjamin Wheeler and Sebastian Beckmann January 3, 2019

Appropriately sizing your market can mean the difference between a successful program and chaining an anchor to your growth aspirations. In today's tight margin environment, you need to be able to plan around what cases you can capture, rather that which ones are available to capture.

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Concussions are all over the news. Here are 3 ways to better manage the cases in your market.

by Andrew McGrath and Sarah Musco December 18, 2018

The recent spotlight on concussions and traumatic brain injuries (TBI) in professional sports, and the resulting pressure placed on leagues like the National Football League, has raised general awareness for these injuries and created an environment in which more people may seek care for head injuries. This has resulted in a national increase in volumes at the main points of entry to the health system, such as the ED.

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These organizations are reinventing the concierge medicine model. Here's what makes them different—and what it means for you.

by Aashika Nagarajan and Anna Yakovenko December 11, 2018

You're probably familiar with traditional concierge medicine programs, where patients pay a fee to get access to coveted services such as 24/7 physician availability or same-day appointments.

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How CHOP's price transparency initiative boosted patient satisfaction by 85%—and 5 ways to replicate their success

by Salman Hasan and Matt Morrill December 4, 2018

Like many hospitals and health systems, Children's Hospital of Philadelphia (CHOP) found itself confronting consumer complaints over unexpected charges and dissatisfaction with the billing process.

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Expectant mothers' care preferences vary by ethnicity. Here are the key differences—and why they matter.

Emily Zuehlke Heuser November 27, 2018

In our first five consumer choice surveys, the largest differences in how consumers make tradeoffs when choosing care generally fell across age groups. In our new Women's Services Consumer Choice Survey, however, we just focused on 1,752 women ages 18 to 40 years who have had or are interested in having a baby. Within this demographic, we found that there are statistically significant variations in preferences when choosing a gynecologist or pregnancy care provider across ethnicities.

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