Market Shock Report: Virtual Visits for Primary Care

What is a Market Shock Report?


Our Market Shock Reports help you understand and prepare for complex market disruptions that are difficult to predict. These interactive and customizable reports help you estimate how likely a trend will shock your market, model the potential impacts to your business, develop a roadmap to prepare your organization for the shock.

Interest is growing in using virtual visits as the primary access point for routine, low-acuity care—both among busy, cost-conscious patients and overscheduled providers. However, the telehealth environment varies widely across states and even local markets due to differences in reimbursement policy, service availability, and patient characteristics.

With such a large proportion of primary and urgent care visits clinically appropriate for virtual care, your organization must answer two crucial questions: 

  • When will your market see an upswing in adoption of virtual visits for primary care?
  • What will this shift—from in-person to online—mean for your revenue?

Download this report to learn how to evaluate the likelihood of market adoption of virtual visits for primary care, assess the potential impact, and ensure that your organization will be ready.

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